Lin Yihan's dream of coffee is spreading.
Lin Xinhan, director of Coffee Star Music. Photo / reporter Hu Mingyang Photography
Mellow coffee, elegant space... When walking into any "Coffee Star Music" in Kunshan, Jiangsu Province, people can't help but slow down and enjoy a pleasant time in a quiet space.
Whenever he sees the satisfied expression of the guests, the founder of Coffee Star Music, Lin Yihan, will feel happy. Sixteen years ago, Lin Yihan, in his early 20s, started a new journey from Taiwan to the mainland with a dream, Xinhua reported.
"from the enterprise wage earners to senior executives, very smooth, but still can not forget their entrepreneurial dream." Lin Yihan said. In 2012, Lin Yihan began more than a year of market research, visiting well-known cafes in Taiwan, Beijing, Shanghai and other places to learn from management experience, enrich his coffee knowledge, and communicate deeply with coffee merchants.
After doing enough market research, with the help of the Kunshan Taiwan Association Youth Association, he opened the first coffee shop. "there are no boxes, no chess and card rooms, high floors and industrial style decoration in order to match the target population of the cafe." Lin Yihan said. Opportunities always favor those who are prepared. Soon, the precise positioning of the cafe captured the hearts of many young people.
"chat, birthday party, book club, even just a group in a daze. We come here for a get-together almost every weekend. " Zhai Xiewei, an employee of the post-90s generation of Kunshan Power supply Company, said that this is a popular leisure place for young office workers around him. The cafe rose to fame with a steady stream of guests. With the success of the Kunshan flagship store, Lin Yihan has successively opened three stores in Hangzhou, Jiangyin and other places.
Over the past few years, Lin Yihan felt that starting a business was not easy, and that entrepreneurial experience was a valuable asset. There are many young people who plan to start a business, how to use their own experience to help more people realize their dreams? With such a persistence and dream, Lin Yihan started a new "mellow career"-coffee business counseling.
Cozy coffee, located in Wutaishan Gymnasium in Nanjing, was opened with the help of Lin Yihan. Boss Jin Chao is a 29-year-old young man: "this is the first time in my life to start a business, from site selection, design to decoration, from raw materials, proportioning to management, are all Lin Yihan on-site guidance." I can't remember how many times he came, which saved me a lot of detours. "
With the help of Lin Yihan, the cafe opened in July last year and is in good condition. With the help of Lin Yihan, 11 cafes have opened one after another, and two more are under negotiation. In 2016, Lin Yihan was awarded the title of "Top Ten Outstanding Youth" in Kunshan City, becoming the first Taiwanese winner in Kunshan. At the same time, he has also been appointed by Kunshan Youth League City as a young entrepreneurial mentor to provide advice to young entrepreneurs through youth open courses, entrepreneurial guidance courses, etc. Today, the company that carries Lin Yihan's dream is moving forward steadily and vigorously, spreading entrepreneurial experiences and youth dreams to more and more young people.
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