The first batch of Golden Coffee Blanc Coffee went on sale on May 8 in food history.

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What you should know about food.

Brown Coffee, which was born in 1982, is a product of Golden car Co., Ltd., and is also one of the representative brands of canned coffee in Taiwan.

Author = Huang Yileng

"Mr. Brown-- Coffee -" whenever this familiar advertisement rings in your ears, you must think of an uncle in a white suit, with a thick beard, coffee in one hand and praise in the other. This is the trademark of Bo Lang Coffee of Golden car Co., Ltd. (hereinafter referred to as Golden car), and it is also one of the representative brands of canned coffee in Taiwan.

Golden car, which was founded in 1972, set up a factory in Zhongli District, Taoyuan City, and launched "Golden car Maigen SARS" to attract consumers' attention. Later, Golden car set up a coffee production line in the factory and began to produce canned coffee, that is, Brown Coffee. With Mr. Brown as the same trademark image, Mr. Brown's westernized appearance symbolizes that it originated from Central and South America and coincided with the place where coffee is rich. This is also the concept of the original design trademark of the Golden car.

On May 8, 1982, the first batch of Brown coffee was put on the market. Under the strong advertising and inventory rate, it reached a market share of 60% as soon as it was listed, and was exported to many countries in Asia. In 1986, Golden car continued to introduce the taste of Brown Blue Mountain Coffee and Manning Coffee, giving consumers more choices. In addition, Brown Coffee also entered the Americas and created a dazzling wind in the face of rising momentum in China.

As more and more cafes have been opened in China, the market of canned coffee has also been affected a little. In order to continue to dig deep in the hearts of consumers, Brown Cafe was established in 1999, using the trademark of Brown Coffee, instead of focusing on freshly brewed coffee cafes. However, canned Blanc coffee is still an evergreen product on the market, and after Golden car introduced foreign Bauter bottle aseptic filling production line, it entered Europe and Oceania. In 2006, Brown coffee was exported to the Middle East and Africa. Since then, it can be seen in about 40 countries around the world.

Although Brown Coffee has been loved by consumers for decades, Golden car has not slackened because of this. It continues to introduce refrigerated coffee filling production line, filter coffee production packaging line, and coffee extract spray drying production line for three-in-one coffee, and launched the first coffee in Taiwan with Rainforest Alliance certification and UTZ certification, demonstrating its social responsibility for environmental protection.

Today, Brown Coffee already has products such as ready-to-drink coffee (canned coffee), brewed coffee, strained coffee, instant coffee and coffee beans, while Brown Cafe has about 30 outlets in Taiwan and has expanded its territory to Shanghai, China. witness Taiwan's coffee development history over the past 30 years.