China Coffee Living Fossil "Zhu Kula" Opens Image Store to Promote Brand Construction

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The first image store of Zhukula Coffee, known as the "living fossil of Chinese Coffee", the Centennial Zhukula Coffee Museum Shop, opened in the Yunnan Provincial Museum, marking an important step in its brand construction.

Zhukula Village, Binchuan County, Yunnan Province, is a Yi village on the bank of the Jinsha River tributary. A hundred years ago, French missionaries brought coffee trees here to open the history of coffee cultivation in China. With its unique and rich original coffee culture, Zhu Kula Village is also known as "the source of Chinese coffee" and "China's important agricultural cultural heritage".

On the same day, the first image store of Zhukula Coffee opened in the Yunnan Provincial Museum, attracting many celebrities from Yunnan cultural and coffee circles.

On the 6th, the Centennial Zhukula Coffee Museum opened at the Yunnan Provincial Museum.

Wan Xuejun, the "head" of Zhu Kula Coffee and chairman of Binchuan Plateau Organic Agriculture Development Co., Ltd., said that Zhu Kula has the oldest existing coffee forest in China and has well preserved the century-old culture of Chinese coffee. The opening of the first image store is a concrete practice of promoting Zhukula coffee to win domestic and foreign markets with international standards and quality.

It is reported that there are 1134 ancient coffee trees on 13 mu in Zhukula village, of which 24 are over 100 years old, and the rest are more than 70 years old. The tree species of Zhukula ancient coffee forest are pure Yunnan small-grain coffee with excellent quality and very rare.

"Zhukula Coffee is not only from Yunnan, but also from China and the world." He Ting, head of the propaganda Department of the Binchuan County Party Committee, said that Zhu Kula Coffee, as a "living fossil of Chinese coffee", has become a new business card for local development. It is hoped that the opening of this image store will help Zhukula Coffee bloom a new light, and have a positive impact on the local economic and social development, increasing the income of farmers and getting rich. (end)