Gloria, the coffee giant that killed Starbucks in Australia, announced the opening of China's franchise.

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It seems that every sentimental person wants to open a cafe at some point in his life. In this troubled city, there will always be a space full of fragrance and sunshine of his own, and perhaps he can meet the right person in his life.

Recently, Gloria Jeans Coffees Coffee, the world's five largest coffee chain and Australia's largest coffee chain, has announced plans to accelerate its expansion in China, introducing strategic investors and opening up its franchise business.

What is the sanctity of 'Gaoya Coffee'?

It was founded in the United States in 1979 and was acquired by Australians in 1996. It has opened more than 1000 stores around the world. In 2014, it officially entered China to open direct stores. In 2017, it officially announced the opening of franchises.

If you travel to Australia and see Gloria Jeans all over the street, don't think it sells jeans! It is a national treasure coffee brand in Australia, with more than 400 local stores, forcing Starbucks to have only two or three sporadics. in the end, Starbucks' Australian business was acquired by 7-11. Do you think it is impressive?

When it comes to Galaxy's star product, the famous Flat White (Australian White Coffee), major coffee brands have been writing Flat White on their menus in the past two years, and even it has become popular in Hollywood. Stars such as Wolverine Uncle Hugh Jackman are loyal fans of Flat White. But many people don't know that the most authentic Flat White comes from Colorado coffee.

Gao Leya in China

After entering China in 2014, it has opened more than 30 stores in Beijing, Shanghai, Tianjin, Wuhan, Chengdu and other cities, and we can see from Dianping that the reputation of each store is very good, which proves that consumers accept and identify with this brand in a short time.

Build a boutique coffee chain

Boutique coffee + boutique lifestyle

Insist on making high-quality coffee, in the era when more and more coffee brands in the world choose fully automatic coffee machines, Gloria insists on using semi-automatic coffee machines in order to maintain the best taste of coffee, the coffee is relatively thick, and there will be emulsified oil.

Hot water is injected from the center of the coffee powder, steaming to awaken the bitterness of the coffee, the water flows from inside to outside and then to the inside, the air is dense, and people heal their wounds in the encounter with high-quality coffee.

To create a high-quality lifestyle, for many people in the world, Gloria Jean's represents not only high-quality coffee, but also a synonym for high-quality and good lifestyle. Slow life, essence of coffee, a wide variety of desserts, European-style simple meals, let him quickly become a symbol of coffee life.