What is Green Mountain Coffee? How much is green mountain coffee? how much is a cup of green mountain coffee?

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I often hear some friends talk about which is better between Green Mountain Coffee and Blue Mountain Coffee. In fact, there is no comparison between Green Mountain Coffee and Blue Mountain Coffee, because Green Mountain Coffee refers to Green Mountain Coffee Company, while Blue Mountain Coffee refers to coffee beans produced in the Blue Mountains of Jamaica.

Green Mountain Coffee Company (GreenMountainCoffeeRoasters), mainly produces "Krieger coffee machine" and matching "K-cup coffee". Green Mountain Coffee is famous all over the world because its business model is completely different from that of Starbucks. It mainly sells coffee machines and k-cups. It can sell 1 billion k-cups a year.

The so-called "K cup" is a patented product of Green Mountain Coffee, a container that looks like a paper cup with a smaller paper cup-shaped infiltration device that can only penetrate liquid and sealed with an aluminum foil cover to ensure that the aroma of the coffee will not be emitted.

For consumers, they can enjoy delicious coffee in one minute without grinding coffee beans, weighing or putting the k-cup in the coffee machine, and they don't have to wash, there is no residue at the bottom, and they just make one cup at a time, and they don't have to worry about their poor technology. compared with the traditional coffee machine, the coffee is more convenient, the coffee flavor is more intense, and the price is only 1/10 of that of Starbucks.

The coffee machine of Green Mountain Coffee sells for only more than 100 US dollars, which basically makes no money, mainly by selling K cups. 24-cup K-cups usually sell for 12 US dollars, equivalent to 0.50 US dollars per cup. The most important thing is that the Green Mountain Coffee Company allows other beverage companies to produce k cups, giving customers more choices, which greatly improves the efficiency of the company.

From the layman's point of view, its fame is not on a par with Starbucks, and many Chinese have not even heard of the coffee company. But in fact, the company's share price soared nine-fold from 2006 to 2010, far surpassing Starbucks.