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Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Keurig, the fourth-largest coffee seller in the US, has agreed to acquire a controlling stake in Dr Pepper, the third-largest US soda maker, for $18.7 billion in cash. The two companies will merge to form Keurig Dr Pepper to address the need for product diversification and sales pipeline capacity.
The merger will include Dr. Pepper's soft drinks brands such as Dr Pepper, 7-up, Snapple, Atrew, Mott's and Sunkist, as well as coffee brand Green Mountain Coffee Roasters and capsule maker Green Mountain Coffee and its more than 75 co-brand systems.
This means the birth of a new listed company with an estimated annual sales of $11 billion and liabilities of more than $16 billion. According to Dealogic, this will be the largest merger of soft drinks companies in history.
Bob Gamgort, CEO of Green Mountain Coffee, said that to continue to succeed in coffee beverages, the company must be able to offer multiple forms of beverages, own multiple beverage brands and be able to promote them through various platforms.
But some analysts are confused about the deal. Sanford C. Bernstein&Co. "We are not fully convinced of the basic strategic principles behind the merger," Ali Dibadj, an analyst, said in a research note.
The deal was facilitated by JAB Holding behind Green Mountain Coffee, the company responsible for investing in the wealth of Germany's Reimann family, which has been spinning off its luxury brands in recent years while buying coffee, bread and restaurant brands.
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Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) when Starbucks is no longer the exclusive darling of petty bourgeoisie, as coffee culture gradually develops into the daily life of the public, more and more people dream of opening a coffee shop, unwittingly, chain coffee shops are springing up like bamboo shoots after a spring rain, and all kinds of unique cafes are scattered in the city for a while.
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What is Green Mountain Coffee? How much is green mountain coffee? how much is a cup of green mountain coffee?
Exchange of professional coffee knowledge more information on coffee beans Please follow the coffee workshop (Wechat official account cafe_style) I often hear some friends discuss which is better, but in fact, there is no comparison between Green Mountain Coffee and Blue Mountain Coffee, because Green Mountain Coffee refers to Green Mountain Coffee Company, and Blue Mountain Coffee refers to coffee beans produced in the Blue Mountains of Jamaica. Green Mountain Coffee
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