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Keurig, the fourth-largest coffee seller in the US, has agreed to acquire a controlling stake in Dr Pepper, the third-largest US soda maker, for $18.7 billion in cash. The two companies will merge to form Keurig Dr Pepper to address the need for product diversification and sales pipeline capacity.

The merger will include Dr. Pepper's soft drinks brands such as Dr Pepper, 7-up, Snapple, Atrew, Mott's and Sunkist, as well as coffee brand Green Mountain Coffee Roasters and capsule maker Green Mountain Coffee and its more than 75 co-brand systems.

This means the birth of a new listed company with an estimated annual sales of $11 billion and liabilities of more than $16 billion. According to Dealogic, this will be the largest merger of soft drinks companies in history.

Bob Gamgort, CEO of Green Mountain Coffee, said that to continue to succeed in coffee beverages, the company must be able to offer multiple forms of beverages, own multiple beverage brands and be able to promote them through various platforms.

But some analysts are confused about the deal. Sanford C. Bernstein&Co. "We are not fully convinced of the basic strategic principles behind the merger," Ali Dibadj, an analyst, said in a research note.

The deal was facilitated by JAB Holding behind Green Mountain Coffee, the company responsible for investing in the wealth of Germany's Reimann family, which has been spinning off its luxury brands in recent years while buying coffee, bread and restaurant brands.

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