Starbucks Zhenxuan Coffee Distillery is here! Starbucks brings the bar experience to Chengdu for the first time

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In the future, you can also drink at Starbucks when you go to Chengdu.

On January 22, Starbucks added a new (wine) door (bar) store scene to its Starbucks stores in Chengdu.

Starbucks Zhenxuan Coffee Distillery

It is understood that the first Starbucks Zhenxuan Coffee Distillery in Chengdu, located in Vientiane City, was officially opened for business on January 22.

Unlike many other types of stores, the Starbucks Reserve and Bar Mixato signs of Starbucks stores define this as a pure selection store with a bar. Starbucks Zhenxuan Coffee Distillery has joined the bar experience, combining wine with coffee, where you can enjoy a cup of coffee during the day and feel the tipsy of N special drinks in the bar at night.

As the first Starbucks Zhenxuan coffee distillery in Chengdu, the space design is divided into upper and lower floors. The first floor is mainly coffee, which is the main place for daytime consumption, and the second floor is mainly winery. At night, Starbucks will switch to the night consumption mode of Bar Mixato. The switching of this mode also brings consumers multi-time, omni-directional and multiple experiences.

Of course, you can also buy the same goods from Starbucks Shanghai Bakery and other surrounding areas here.

In decoration, Bar Mixato, located on the second floor, uses a 360 °island-style bar, giving people a full winery atmosphere.

At Starbucks Zhenxuan Coffee Restaurant, coffee is drunk on the first floor, while Bar Mixato on the second floor can drink high-quality wine, craft beer, whisky and other drinks. At the same time, consumers can also try more than 20 creative cocktails handmade on the spot.

Starbucks Zhenxuan Coffee Distillery (BAR MIXATO) creatively combines the selection of coffee with the bar experience, that is, it provides Starbucks Coffee with a variety of beverage choices. "MIXATO" means "fusion" in Italian, meaning to integrate the bar experience with coffee and tea, and according to Starbucks' previous official definition, BAR MIXATO is the space to provide coffee and wine.

In 2005, Starbucks first settled in Chengdu, opening its first Starbucks in Chengdu Tianfu Square. After that, Starbucks opened stores in Chengdu, Sichuan Province, and in 2014, it opened the first and only Starbucks flagship store in southwest China in Chengdu Ocean Pacific. This year, Starbucks brought a coffee shop with a wine culture to Chengdu for the first time, giving cities with regional characteristics more innovative experiences.

Starbucks' first coffee shop to integrate into wine is a flagship store in Beijing, and it is worth noting that this is not the first time it has come into contact with the "wine" business.

As early as 2016, Starbucks started selling alcoholic beverages in some stores in the United States, but there was no bar experience area at that time, until it opened a flagship store in Beijing in 2018, followed by a number of alcoholic coffee drinks. the introduction of taverns in cafes extends the night experience in the third space, the first time Starbucks has introduced a full bar experience in China.

After that, Starbucks began to accelerate the business of "Bar Mixato". In April 2019, Starbucks Bar Mixato landed in Shanghai, and in August of the same year, Starbucks rebuilt a new "Bar Mixato". In July 2020, Starbucks winery Bar Mixato opened a new series of specialty cocktails featuring coffee and tea.

Starbucks never exists just to make a good cup of coffee, and "space" is a proud part of it. Starbucks, which is different from other coffee brands in the third Space, opened the world's first roaster in Seattle in 2014, the first overseas roaster in Shanghai in 2017, and the world's first selection store in Seattle in February 2018. In June of the same year, it opened the world's largest selection store in Beijing. It is not difficult to see that Starbucks has made a lot of efforts for the ingenious design of its stores, so each attack also brings a new shock to the industry and constantly refreshes the sensory experience of customers.

Starbucks selected Shanghai Bakery Store

From the Starbucks Bar Mixato store scene that Starbucks has expanded in recent years, Starbucks has opened more Bar Mixato bars across the country since the debut of the first Bar Mixato in Beijing. It is obvious that Starbucks has incorporated the bar as new business type into the brand system, and Starbucks will speed up the pace of social scenes in the tipsy space in the future.

* Image source: Internet

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