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Gather together?! Tea Beauty and Color South China stores settled in Nanshan, Shenzhen!

Published: 2026-03-01 Author:

Last Updated: 2026/03/01, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory In January this year, Tea Yan Yuese released a job recruitment message in Shenzhen, which aroused many Shenzhen citizens 'speculation about the brand's entry in Shenzhen, and also made many users interested in the entry of this chain tea beverage brand into the South China market. However, although outside

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In January this year, Cha Yan Yuese released a job recruitment message in Shenzhen, which aroused many Shenzhen citizens 'speculation about the brand's entry into Shenzhen, and also made many users interested in the entry of this chain tea beverage brand into the South China market.

However, although there are various speculations about Cha Yan Yuese opening a new store in Shenzhen, the brand has never given a positive response to this matter. Until noon today, Tea Yan Yuese's official account posted a message on the social platform, confirming that the brand will officially enter the tea beverage market competition in South China in April this year.

According to the official announcement, Tea Beauty will open two stores at the same time in Nanshan District, Shenzhen. The new store has reached the enclosure decoration stage and is expected to be completed in about a month. It will meet with Shenzhen in April.

Once the news was released, the popularity of the post quickly increased. Many user fans flocked to the comment area to leave messages, enthusiastically expressing to the brand their welcome and expectation for opening a store in Shenzhen. But at the same time, some netizens noticed the officially announced addresses of the two new stores and couldn't help but feel confused about the location of the new store.

Official information shows that the two new stores in Shenzhen are located in Vientiane City and Vientiane Tiandi in Yuehai Street, Nanshan District, Shenzhen. According to Shenzhen citizens, the two stores are almost 4 kilometers apart."The subway journey is not even 15 minutes." They feel that the distance between the stores is too close and the brand site selection is too concentrated.

In addition, local citizens are very puzzled that the two new stores, Tea Yan Yue Se, are both located in Nanshan District. It is understood that Cha Yan Yuese once launched a flash event in Shenzhen in 2021. Its flash shop in Wenheyou, Luohu District attracted a large number of citizens to queue up to check in.

With past experience, many Shenzhen citizens first heard that the brand would open a new store in Shenzhen, and they all speculated that the official site would be located in Futian District or Luohu District. In their view, Futian District and Luohu District are the city centers of Shenzhen with a strong commercial atmosphere, and both Urban area have entrances to Hong Kong. Setting stores in Futian or Luohu may attract Hong Kong fans to check in and visit the store.

Today, both new stores are located in Nanshan District, which is extremely inconvenient for users living in Urban area such as Futian and Luohu. "Who wants to make a special trip to Nanshan to buy milk tea?""The two city centers of Futian and Luohu are not open, but they are open in Shankala","It's so far away, you don't have to consider living in Luohu","Go to Nanshan and take the high-speed train directly with me What's the difference between going to Hunan?","At least one room in Luohu or Futian?","My God, Nanshan, that's an hour and a half away."

In the opinion of netizens, a brand opens two stores at the same time, and there should be an appropriate distance between the new stores, such as being set up in a different Urban area, so as to radiate to different consumer groups and disperse the flow of people. When the new store opens, there will be a scene where a large number of store visitors are crowded together.

Therefore, many netizens were confused and dissatisfied with the fact that the two new stores were located on the same street. They said that the brand had decided to locate the two new stores in Nanshan District, and the distance between the two stores was no more than 5 kilometers. The location was a bit concentrated, and it was probably difficult to attract fans in the Urban area such as Futian, Luohu, and Bao 'an to visit the store across districts.

Picture from: Internet

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