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Employees improperly destroy spokesperson cooperation materials! Cody apologizes urgently!

Published: 2026-06-10 Author:

Last Updated: 2026/06/10, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, a video circulated on social media of Cudi employees destroying spokesperson materials attracted users 'attention. According to screenshots posted on the Internet, an employee cut out the avatar of brand spokesperson Wang Yibo while handling his humanoid sign and destroyed the materials.

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Recently, a video circulated on social media of a Cudi employee destroying spokesperson materials attracted user attention.

According to screenshots posted on the Internet, an employee cut out the avatar of brand spokesperson Wang Yibo while handling his humanoid plaque, and filmed the process of destroying materials into Short Video, accompanied by words such as "Wang Yibo's plaque establishment" and "decomposition" in progress." Once the video was released, it immediately attracted a large number of users to watch and aroused dissatisfaction among many fans. (Note: The original video has been deleted and removed)

It is understood that in 2024, Kudi officially announced Wang Yibo as his brand spokesperson. After signing the contract, store sales in many places have experienced explosive growth. Some franchisees said that after the brand cooperates with stars, store sales will increase by 80% to 350% month-on-month. In 2025, Kudi once again announced that Wang Yibo will serve as the global brand spokesperson, which is the first major brand move after the chain brand has reached a scale of 10,000 stores.

Now, the cooperation between Cudi and Wang Yibo has expired. In accordance with industry practices and contract details, after the general endorsement contract is terminated, the brand needs to systematically clean up online and offline materials. For example, photos, videos and promotional content related to spokespersons from online channels including e-commerce platform advertising, brand official websites, etc.; replace, remove or seal physical materials such as posters, outdoor advertisements, and product packaging in offline stores within the agreed time.

In addition, unused promotional materials, surrounding and other related materials must also be destroyed or removed to avoid the risk of infringement caused by flowing into the second-hand market. From this point of view, after the endorsement cooperation between the two parties was terminated, it was his responsibility for the Kudi shop assistant to handle expired materials in accordance with regulations.

However, a large number of fans said that when destroying the cooperation materials, the store staff deliberately photographed the process of cutting the head of the former spokesperson, believing that the move was neither professional nor respectful to the former partner. Some relevant people also pointed out that vilifying or defacing others 'portraits without permission constitutes infringement, and public dissemination of videos related to the incident may also damage the reputation of the parties concerned.

After the incident, many fans were very dissatisfied with the video and asked Kudifang to apologize to the former spokesperson for his employees 'misconduct. In addition, a large number of fan users posted articles saying that they were angry and disappointed at the clerk's improper behavior in handling expired materials for cooperation. They canceled their Cudi membership cards and announced a permanent suspension of purchases. They spontaneously boycotted the brand, emphasizing that "the spokesperson purchased because of the brand values." leave."

On February 28, Cudy issued a public statement on various social platforms, saying that the company's cooperation with Wang Yibo had been successfully concluded. He expressed his gratitude to Wang Yibo, his fans and the majority of consumers for the improper handling of materials that had expired for the cooperation.

At the same time, the official said that it had taken measures as soon as possible after the incident, terminated cooperation with the stores involved and closed the stores, and promised to the public that it would strengthen store training, further standardize the material recycling process, upgrade the inspection and supervision mechanism, and strictly prevent similar situations from happening again.

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