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A whole Michelin meal?! Lucky launches the new "Small Butter Apple Crispy Latte"

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory At the end of the Spring Festival holiday, Ruixing Official announced that the Little Butter series is popular among consumers to launch a new drink,"Little Butter Crispy Apple Latte." It is reported that the brand of this new product has positioned it as a coffee specialty. It can be seen from the product poster that "Little butter."

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

At the end of the Spring Festival holiday, Ruixing official announced that the small butter series is popular among consumers to launch a new drink,"small butter crispy apple latte."

It is reported that the brand of this new product has positioned it as a coffee specialty. It can be seen from the product poster that the "Little Butter Crispy Apple Latte" is slightly different from the previously launched flavor lattes. The top of the drink is not only covered with an extra layer of cheese milk. There are also freeze-dried apples, croissants, and caramel sauce for liquid surface decoration. The whole drink looks quite pleasing to the eye.

As a result, as soon as this high-value new product was launched, many users attracted by the sale couldn't wait to buy it on an individual basis. The feeling of "Little Butter Crispy Apple Latte" appeared one after another on social platforms.

Interestingly, consumers who bought Ruixing's new products gave feedback on the taste of the drink. Some thought that the combination of butter and apples was wonderful, some said that the small butter gave people a feeling too greasy, and some thought that the apple syrup was too sweet. They all had opinions, but when it came to the sale of the drink, most people agreed and praised it.

Judging from the buyer's show released by customers, under the influence of factors such as takeout bumps, half of the milk cover of the "Little Butter Crispy Apple Latte" is apple slices and the other half is croissant, and the caramel sauce is evenly sprinkled back and forth. Sprinkled on it, in the eyes of many users, it is quite similar to the products of some chain tea and beverage stores, and bluntly said that the new product is very suitable for taking photos and showing.

However, although consumers are very fond of Luckin's launch of such drinks with multiple decorations, and said that the brand can continue to launch other good-looking and delicious coffee and tea drinks, Luckin employees joked that the new product is "made like a Michelin feast" and have a strong opinion on the "Small Butter Crispy Apple Latte."

According to Lucky's regulations, the production time of each drink is basically two minutes when stores receive orders from the time they scan the code for drinks and serve meals. In the actual operation process, some skilled shop assistants often have to make two or three cups of coffee in two minutes during peak hours to ensure that the order completion rate and timeliness rate are maintained at the passing line required by the management.

Therefore, the need for a "small butter crisp apple latte" that requires pouring milk lid, putting dried apples, and pouring caramel sauce is regarded by employees as a "stumbling block" affecting the efficiency of store production. Especially for stores with a single person on duty, the employees on duty have said that once a new cup of products arrives during peak periods, it will disrupt their original production rhythm, resulting in subsequent orders not being completed within the specified time.

Many Lucky workers bluntly said that several products currently launched by Lucky are quite similar to tea shop drinks. They require many steps and time consuming to make. If they appear in a tea shop with sufficient manpower and do not pursue extreme efficiency, they may not make the clerk too resistant. But when it appears in coffee shops that value efficiency, this product, which is cumbersome and time-consuming to make, is the "trigger" for shop assistants to break down during peak orders.

In this regard, Lucky workers hope that brands can consider the actual operating conditions of stores, reduce the difficulty of making new products, or cancel timely rate and other requirements related to production efficiency, so that they do not have to "work hard" to maintain good-looking store data.

Picture from: Xiaohongshu

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