Arrive on time and fail! Coffee brand co-branded events are too popular to start early!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, Shanghai's popular specialty coffee brand o.p.s. announced that it would cooperate with Guangzhou local brand JPG to launch a three-day flash mob in Nanshan Overseas Chinese Town, Shenzhen.

It is reported that in the past two years, o.p.s. has launched a city parade plan, and every flash event held in a city can attract a lot of local attention. Therefore, when Ops officially announced the first stop of this year's city parade plan, a group of Shenzhen coffee lovers were attracted by the news, curious what surprises the cooperation between o.p.s. and Guangzhou local brand JP would bring.

As a result, on the morning of March 13, fans who came here rushed to Nanshan Overseas Chinese Town before the official start of the event and found the JPG store with great expectation. But what was unexpected was that there had been a long line at the scene early, and many people in the store were experiencing it. It seemed that the activity had started for some time.

The scene in front of them made many users who came here on purpose feel confused. After understanding the situation with the staff responsible for the reception, they learned that all number plates had been distributed that day. In this regard, local citizens and foreign tourists who rushed to the scene excitedly couldn't help but feel dissatisfied.

They pointed out that the official poster marked the start time of the event as 12 a.m., but according to the photos of some bloggers and the staff, the actual start time of the event was 9 a.m., so fans who arrived and lined up three hours in advance could enter the store early experience, but those who lined up in the sun after 12 o'clock could only make a trip in vain.

In addition, users queuing on site said that even if they are lucky enough to get the number plate, it does not mean that they can enter the store quickly. They need to enter the store in batches according to the time period written on the number plate. Many people said that if they got the number plate around 12 o'clock, they would have to wait until 4 or 5 o'clock in the afternoon to drink o.p.s.'s special drinks.

The unexpected on-site conditions and the less than expected event experience disappointed many users. In their view, if the event time is advanced, the organizer should inform the changed time on the public platform. But in fact, neither of the two coffee brands issued an official statement after changing the event time, nor did they inform them that the products were sold out through conspicuous public channels in a timely manner. As a result, many people were unable to learn about the situation on the scene in time and rushed here to find out that it was empty.

Among the impressions of many coffee lovers, o.p.s. and JPG are both "frequent event guests" and have rich experience in flash event planning and operation management. I didn't expect this time-limited event of cooperation between the two parties to be so chaotic on the first day. Many users were very disappointed with this flash event with full expectations. They couldn't help but sigh,"This line is ridiculous! "。

Picture from: Xiaohongshu

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