The sales look strange! Lucky's new cream top encountered a problem!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

In the spring of 2021, Lucky launched the spring limited drink "Luojia Cherry Blossom Latte". Its pink and high face value and long floral flavor immediately won the love of a large number of fans. Since then, every spring season when flowers bloom, this cup Season limited drinks will arrive as scheduled to have a spring date with the majority of users.

(Picture taken from official Mini programs)

It is worth mentioning that this year's return of "Luojia Cherry Blossom Latte" has been adjusted compared to last year's version. The cream top has returned and been upgraded to a pink cream top. The appearance of the whole drink has been raised to a higher level, making a large number of Yan Yan The party was excited and placed an order to buy it after the return of classic drinks.

However, the first batch of consumers who received the "Luojia Cherry Blossom Latte" looked at the drink in their hands and then looked back at the official product poster, and couldn't help but sigh,"It's really different."

Judging from the buyer's show feedback from users, the drinks they received did have an extra layer of cream top as the official said, but the appearance of the cream top was completely different from the poster. The cream was lying across the liquid surface, as if it was "the cream was pulled in the cup," and the appearance of the sale was a bit complicated.

Regarding this situation, some netizens speculated that the temperature of the hot drink caused the cream tops to melt, which made the drink look less than expected. They believed that if it was drunk on ice, the cream tops would be better stacked and formed under the support of ice cubes. However, customers who bought iced drinks posted pictures to refute netizens 'speculation, saying that whether it was hot drinks or iced drinks, the cream tops they received were completely different from the cream tops stacked on the product poster like blooming flowers.

Seeing the various buyer shows on social media, a group of Lucky workers knelt on their knees in the comment area and apologized, saying that they really didn't mean to squeeze the cream top like this. Some retired employees who heard the news did not laugh or cry about this, and couldn't help but appear in the comment area to explain one or two to the working workers.

Old employees shared their past experience and said that whether the cream top on Ruixing drinks can be formed is related to the refrigeration effect of the light cream, whether it is supplied enough air, and insufficient shaking before use. None of these details have been done well. If the cream squeezed by the cream gun is likely to turn into small thick strips, unable to form a layered pattern like flowers blooming.

In addition, some shop assistants pointed out that Lucky had not launched a product with additional cream tops in the past half a year, so many new employees who joined during this period had not been exposed to cream guns before. Before the drinks were put on the shelves, the clerk did not have enough time and materials to train the use of the cream gun. Therefore, in the first few days of drinks, the cream tops made by Ruixing workers with unfamiliar skills were naturally strange.

However, as long as the adaptation period of new product production is passed, and after the shop assistants become familiar with the use of the cream gun while doing it unilaterally, the pink cream top on the "Luojia Cherry Blossom Latte" will slowly pick up and gradually move towards the brand. The appearance of the product is closer to the requirements.

Picture from: Internet

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