Nestle Coffee Future Development Strategy Nestle Coffee "Sustainable Development" Expenditure will double

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Nestl é is increasing sustainable spending on its Nestle Coffee brand, Bloomberg reported.

Nestl é plans to invest more than SFr700 million (US $787 million) over the next decade, which will include responsible procurement of all Nestle coffee, retroactive supply to farmers by 2025, and 100% responsible procurement in the coffee category.

In addition, Nestl é is also switching to 100% recyclable packaging, and Nestl é says it will achieve its net zero carbon emissions target by 2050.

According to reported statistics, this investment is more than twice the expenditure on sustainable development in the past 10 years.

On December 3, 2020, Nestl é plans to invest 3.2 billion Swiss francs (US $3.58 billion) over the next five years to reduce the impact on the climate, of which about 1.2 billion Swiss francs will be used to develop renewable agriculture in its supply chain. The company also hopes to plant 20 million trees in its raw material source areas each year over the next five years.

Earlier, Nestl é also revealed plans to further expand its three Nespresso capsule production sites in Switzerland. On July 8, 2020, Nestl é Coffee Nestl é invested 160 million Swiss francs (RMB 1.192 billion) in a production center in Romont, Switzerland, and the first new production line is expected to be fully operational in June 2022.

In August of the same year, Nespresso Coffee also partnered with famous illustrator Pencil Bryan to release five "limited edition coffee".

In the short term, Nestl é hopes to be carbon neutral by the end of 2022. Nestl é China said on its official Weibo that the brand will make every cup of coffee, including domestic and commercial coffee, fully carbon neutral.

Nestl é, founded in 1866, is the world's largest food manufacturer. In terms of coffee, Nestl é's main coffee markets are middle and low-end instant and ready-to-drink products. Instant coffee was first introduced in 1989 and became popular because of the slogan "delicious". At present, it has three major coffee brands: Nestle Coffee, Nespresso and Starbucks.

Speaking of Nestle Coffee can be traced back to the 1930s. At first, Nestle Coffee was just to help solve the problem of excess coffee inventory. After decades of development, Nestl é is now a world-famous coffee producer. In 1986, Nestle launched four NESPRESSO coffee capsules Nes (Nestl é Nestle abbreviation) + presso (espresso espresso), which became popular all over the world. Nespresso is a sub-brand of Nestl é in Switzerland. Headquartered in Lobsang, Switzerland, Nespresso officially entered the Chinese market in 2007. Since then, the core of Nespresso's business has been to promote coffee culture and provide excellent coffee experience. Nestl é posted on its website on October 10, 2019 that Nestl é's free brand Nespresso brand has officially changed its Chinese name-Nestle Coffee, and Nespresso is committed to innovation and research and development in the coffee field.

Nestl é has 11 production centers and 4 R & D centers in Switzerland. In the past 10 years, Nestl é has invested an average of CHF 300 million in infrastructure and operations in Switzerland. In addition, in the past, Nestle Coffee has released a number of coffee products, including Starbucks instant coffee, Nespresso coffee Yunnan limited edition, Nestl é instant tea, light meal brand nesQino and "feeling CAFE" hanging ear coffee, etc., at the end of 2019. Nestle Coffee also launched a "hand Master" hanging-ear coffee for the first time in China.

In recent years, the Nestl é coffee market has achieved relatively good attainments, and it is also one of its growing businesses. In this scenario, Nestl é has also accelerated the layout of the coffee market. This time, the coffee market has invested heavily in the coffee market. Perhaps the coffee category is showing a trend of rapid growth.

* Image source: Internet

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