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Luckin Coffee released data that 5 million of the carving activities met the requirements, all had 39 yuan red packets.

Published: 2026-04-07 Author: World Gafei

Last Updated: 2026/04/07, Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) March 17, the first phase of luckin coffee 5 million cash sharing event opened, more than 100000 consumers received red envelopes. Users who consumed more than seven items were equally divided into 39 yuan in cash red envelopes. Since last week, luckin coffee has promoted millions of celebrities' cash welfare activities

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

On March 17, the first phase of luckin coffee's 5 million cash sharing campaign opened, and more than 100000 consumers received red envelopes. Users who consumed more than seven items were equally divided into 39 yuan in cash red envelopes.

Since last week, luckin coffee has launched a cash benefit program for millions of celebrities, requiring users to buy more than seven items a week, whether they are coffee, fruit juices, light snacks or BOSS lunches, and they can carve up 5 million cash red packets. Among them, the accounts in the top 5000 of consumer goods in the country will share an average of 1 million yuan in cash, while the remaining 4 million will be shared equally by other users who meet the requirements.

At 21: 15:00 on the evening of March 17th, the first issue of luckin coffee's "million Big shot" opened on time. Data show that in the first phase, a total of 107212 people collected 7 or more items. According to the rules of the activity, the top 5000 users who consumed more than 18 items directly received 200 yuan red packets, while the rest received 39.13 yuan.

The relevant person in charge of luckin coffee said that users who did not receive red packets in the first phase also had a chance. By the same rule, cash sharing will be held for the next nine weeks, starting from Monday to Sunday, with seven items purchased between 0: 00 and 21:00 each day.

In addition, it should be noted that after the first phase of the red packet activity, there are other benefits. As long as you post a screenshot of the bonus on Weibo from March 18 to 20, with # carve up the topic 50 million # and @ luckincoffee Luckin Coffee, you will have a chance to get Tang Wei's same mug.

According to public data, by the end of 2018, luckin coffee had completed the layout of 2073 stores across the country, with 12.54 million consumer customers and 89.68 million cups sold. It is expected that by the end of April this year, 18 large and medium-sized cities, including Shijiazhuang, Shenyang, Guiyang and Zhuhai, will be stationed in Shijiazhuang, Shenyang, Guiyang and Zhuhai, increasing the number of cities in the country to 40 and opening more than 4500 stores by the end of the year.

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