Asian Coffee Association huge Chinese Coffee consumption Market Asian Coffee system
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
The Asian Coffee Association is an Asian regional coffee industry organization launched in 2015 by more than 20 Asian countries, including China, Vietnam, Thailand and so on.
The aim is to establish Asian coffee standards and establish an Asian coffee price system.
"Asia is the region with the fastest growing coffee consumption in the world, and it will be the core of global coffee consumption in the future.
With the rapid rise of the global coffee consumption market, the influence of coffee in Asia is increasing.
There is a growing desire for coffee producers and consumers in Asia to have a platform for coffee industry exchanges. "
Xiong Xiangren, president of the Asian Coffee Association and Dehong Hougu Coffee Co., Ltd., said that coffee culture has long been influenced by American and European boutique coffee associations.
Asian coffee is in a weak position in terms of culture and standards. At present, the consumption of coffee in China is about 200 billion yuan.
And it is growing at a rate of 20% every year, which is about 10 times the growth rate of world coffee consumption.
China's huge coffee consumption market is an opportunity for the development of coffee industry in Asian countries.
"the establishment of the association is a jubilant event for the Asian coffee industry, indicating that Asian coffee is playing an increasingly important role in the world coffee pattern."
Benedict Watanabe, vice president of the Asian Coffee Association and head of Japan's Itochu Singapore Association, said
Japan is the world's largest consumer of coffee and the fourth largest importer of coffee beans.
The establishment of the association will help Japan to strengthen information technology exchanges with Vietnam, Indonesia and other Asian coffee producing countries, and jointly enhance the status of Asian coffee industry.
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