Zhang Huimei can't make it?! Amei invested in a coffee shop for seven years and suddenly closed its business.

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The coffee shop run by Zhang Huimei exposed the trend of closure. It is reported that the coffee shop has been open for seven years, and the sudden closure without warning has everyone talking about it. Although the contract expires on the surface, the bitter experience behind it is similar to that of many stars who have opened the shop.

A8 Cafe, a coffee shop opened by singer diva Zhang Huimei on Heping East Road, announced on Facebook that it would close on August 18 without warning on Aug. 14, according to Taiwanese media reports. Many guests are sorry. It is reported that the coffee shop has been open for seven years, suddenly closed without warning can not help but let everyone talk, there is also a lot of speculation about whether the landlord rent increase.

In this regard, Zhang Huimei's agent Chen Zhenchuan said that it is just that when the contract expires, A Mei will find another place to change the freshness. However, although it is ostensibly because the contract expires and says that it will choose a new place to meet with you, in fact, the bitterness behind the forced closure of the star coffee shop is obvious to all.

Zhang Huimei's coffee shop "A8 Cafe" revealed on the social platform that her lease expired, so she said goodbye and said she would choose a new place to meet you.

But in fact, this is the second of the three shops run by Zhang Huimei that has announced its closure: the bar "A*Bar", which suddenly announced that it was closed last October, also said that it was "due to the expiration of the lease" and "change to a new location." but now there is no movement anymore, so I am afraid that the closure of the coffee shop this time will be in vain.

In 2011, Zhang Huimei spent 8 million New Taiwan dollars (about 1.8 million yuan) to open her first bar, "A*Bar", as a place to fall in love with her bartender boyfriend Sam, and then spent 7 million New Taiwan dollars (about 1.7 million yuan) to renovate the second store "A8 Cafe". The next year, she spent 15 million New Taiwan dollars (about 3.5 million yuan) to open the third store, "A Light Bar", but after a few years of operation. Two stores have announced that they will close down when their contracts expire, and it is estimated that the two stores have lost nearly NT $10 million (NT $).

"A8 Cafe" is located on Heping East Road, Da'an District, Taipei. The design of the store adopts New York industrial style. More than half of the furniture furnishings in the store are Zhang Huimei's personal collection. In addition, the high design and excellent lighting are highly appreciated by customers. The characteristics of the surrounding small things, but also with a strong aboriginal folklore. And A Mei, as the boss's wife, is even more demanding for the quality of the food. According to Taiwan media reports, A Mei has to try the food herself before she can be listed on the market, and she treats her employees like relatives, and not only the food and the environment are careful, but A Mei will also appear in the store from time to time to surprise the guests.

The official Facebook post of "A8 Cafe" yesterday: "Dear neighbors and friends: A8cafe will say goodbye to you for the time being due to the expiration of the lease at 8pm. Thank you for your support and encouragement over the past few years. I look forward to meeting you in the new place as soon as possible!" My boyfriend Sam also posted on Facebook, "Thank you for your love, thank you for cherishing it. A8Cafe will receive your love and continue to serve you in the next location."

Although A Mei takes good care of the shop and has a very good attitude towards both the dishes and the staff, the shop still can not escape the pressure of closing the shop. And it is not only Zhang Huimei who goes out of business after the star opens a coffee shop. It is very common in the entertainment industry that high investment brings low income and then goes out of business helplessly.

For example, a number of coffee shops opened by Angelababy also closed down before this. The most impressive thing is that "Baby cafe" uses a large number of Low-to-explosive baby photos to decorate, with no dead corner coverage, which makes people feel spooky and scary, not to mention the ridiculously expensive price. In the end, these mistakes in decision-making lead to huge losses, and the stars suffer the consequences across the border.

If baby's coffee shop can only be regarded as over-selling star IP and poor management, so it is "closed after the expiration of the lease", then the reasons for the closure of other star coffee shops will be somewhat helpless.

At the beginning of this year, the pet coffee shop run by Kunling, the sister-in-law of Tianwang, also announced that it would go out of business for about three years. In the end, it was unable to beat the nightmare of years of losses caused by high rents. It was announced that it had no choice but to close down business because the store was due to expire, and it was also said that it would choose another store to meet with you. But in the end, there is nothing below.

At that time, the coffee shop opened by Kunling was very famous. Many fans of Kunling and Jay Chou had clocked in, and the style of decoration was also very stylish. Unfortunately, their feelings could not stand the loss after all, so they had to go out of business.

Amei's "A8 Cafe" has been in operation for many years, and it is also very popular in the local coffee industry. It has organized a lot of coffee-related activities, and it is no longer a coffee shop simply selling star IP. Unfortunately, it only lasted for seven years.

On the other hand, there are far more than these people who have closed down their coffee shops. It can only be said that it is not possible for artists to turn to coffee shops and rely solely on capital investment and star halo blessing. It also involves all kinds of management knowledge, and it is also necessary to pay attention to the harmony of heaven, earth and people. A little carelessness may go down the drain.

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