COSTA Opens First Store in Xi'an’s Qujiang District

Coffee drinkers in northwest China now have a new option as one of the world’s biggest coffee chains opens its doors in Xi’an. But why Xi’an—and why now? The arrival signals more than just another caffeine stop; it’s part of a broader push into an emerging coffee market. This is how a global brand is staking its claim in China’s inland cities.

COSTA Coffee opened its first location in Xi’an on January 18, 2024, inside the Qujiang Century Jinhua Starlight City mall. This marks not only the brand’s debut in the city but also the start of a strategic partnership with local retail leader Century Jinhua. The move targets the northwest region, with Xi’an as its key urban gateway.

Why Xi’an?

COSTA has identified the northwest region of China as a high-potential growth area. Xi’an, as the region’s major economic and cultural hub, offers the ideal first foothold. The city combines historical significance with a rapidly modernizing consumer base, making it prime for premium international retail concepts like COSTA.

About the New Store Location

The new COSTA outlet is located in Qujiang Century Jinhua Starlight City, a major commercial complex in Xi’an’s Qujiang New District. This site was chosen for its visibility and alignment with the brand’s target demographic. Though no store images were provided, the location places COSTA in a high-footfall urban shopping destination designed to attract both locals and tourists.

The Strategic Partnership with Century Jinhua

COSTA’s entry into Xi’an is backed by a strategic partnership with Century Jinhua, a leading high-end department store operator in northwest China. Century Jinhua focuses on premium international and domestic brands, luxury home goods, cultural spaces, and boutique supermarkets. The alignment between COSTA’s brand values and Century Jinhua’s curated retail environment led to this collaboration, aimed at delivering a premium lifestyle experience.

COSTA’s Expansion in China

As one of the world’s top five coffee chains, COSTA has been expanding steadily across China. The brand, originating from the UK, is known for its café culture and espresso-based drinks. With this Xi’an launch, COSTA continues its push beyond tier-one cities into strategic inland locations. The Qujiang store is its first in the Qujiang district and represents the brand’s commitment to growing its presence in western China.

Frequently Asked Questions

When did COSTA open its first store in Xi’an?

COSTA opened its first store in Xi’an on January 18, 2024, located in the Qujiang Century Jinhua Starlight City mall.

Is this COSTA’s first store in northwest China?

Yes, the Qujiang Century Jinhua Starlight City location is COSTA’s first store in the northwest region of China, with Xi’an serving as the strategic entry point.

What city in northwest China is COSTA targeting first?

COSTA is focusing on Xi’an as the primary city in northwest China for its initial store, given its status as a regional hub.

Who is COSTA partnering with in Xi’an?

COSTA has formed a strategic partnership with Century Jinhua, a leading high-end department store operator in northwest China, to open its first Xi’an location.

What kind of location did COSTA choose for its Xi’an store?

COSTA selected a high-traffic site in Qujiang Century Jinhua Starlight City, a major commercial and shopping complex in Xi’an’s Qujiang district.