COSTA Coffee settled in Qujiang Century Jinhua Starlight City
COSTA, one of the five largest coffee chains in the world, opened its first store in Qujiang Century Golden Flower (expanded location information) Starlight City on January 18, which also announced the prelude of strategic cooperation between Century Golden Flower and COSTA brand.
The reporter learned that at present, COSTA has set its sights on the northwest region, and Xi'an, as the bridgehead of the northwest region, is the top priority of the brand's strategic layout. Century Jinhua, as the leading enterprise of high-end boutique department stores in the northwest region, mainly manages international and domestic boutique brand goods. Set the world's top brand franchise, high-end household boutique, cultural square, boutique supermarket and other functions as one of the high-end large-scale chain commercial enterprises. COSTA brand is based on the recognition of the business philosophy of Century Jinhua, to determine that the two sides become strategic partners to create the quality of fashion life and experience.
(responsible Editor: Leo)
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Starbucks plans to increase its Asia-Pacific staff to 40,000 in the next five years.
On the evening of Feb. 18, Beijing time, Starbucks, a US coffee chain, plans to double its employees in the Asia-Pacific region to 40,000 in the next five years, which means Starbucks is optimistic about the prospects of the Asian coffee market. Wang Jinlong, president of Starbucks Asia Pacific, said that the Asia Pacific region has become the main driver of Starbucks' performance growth, despite the existence of a large economy.
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Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain
Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.
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