The coffee shop cooked engraved coffee endorsed by the star he Rundong has become a hoax, with 240000 dollars in vain!

Yesterday, Weibo # uncovered the fraud of online celebrity franchises # attracted everyone's attention.

Here's the thing:

A victim named Mr. Zhu revealed that the coffee shop chain that he invested 240000 to join was a hoax, and 240000 of the franchise fee was wasted!

According to the video, the victim, Mr. Zhu, joined the cafe with an investment of 240000 yuan called "cooked Coffee". Originally, they just wanted to join the Starbucks or Luckin Coffee brand, but when Baidu searched to join the phone, the "cooked Coffee" chain brand was contacted through the phone number left by the search engine, and then applied to join the coffee brand in 2020.

Data show that cooked coffee is a brand of Nanjing Tom Cat Catering Culture Development Co., Ltd., the company is located in Jiangning District, Nanjing City, the company has previously invited the famous actor and pop singer Mr. he Rundong as the image spokesman of the cooked coffee brand.

Mr. Zhu said: when the Baidu search franchisee contacted Nanjing Tom Cat Restaurant Culture Development Co., Ltd. on the phone at 400, an investment manager of the company surnamed Miao introduced to Mr. Zhu that the cooked coffee was endorsed by he Rundong. Has been secretly authorized by Ruixing, Ruixing will begin to close shops in the second half of 2020 and transfer to cooked coffee.

As the brand introduced by the investment manager is endorsed by the star he Rundong, in view of the star effect, Mr. Zhu did not think much about joining the cooked coffee endorsed by he Rundong, but after joining, the registration information of the cooked coffee has been changed frequently, which has aroused Mr. Zhu's suspicion.

According to the information on the official website of App, Nanjing Tom Cat Catering Culture Development Co., Ltd., the owner of cooked coffee from July 2020 to March 2021, has changed its shareholders, legal persons, investors and address information many times.

In addition, the official Weibo platform for cooked coffee has not been updated for some time, and the latest message on the Weibo platform was released on December 9, 2020, and there has been no update on Weibo since then.

Mr. Zhu hoped to meet with the company's leaders or other responsible persons to understand his doubts, but the company refused to meet with Mr. Zhu on the grounds of "working online."

At the beginning of March, Mr. Zhu and 22 other franchisees arrived in Nanjing from all over the country to safeguard their rights. By the time they went, the office space of the Nanjing headquarters had been empty, and the protection of rights was fruitless.

It is understood that the investment manager surnamed Miao claimed to be Luckin Coffee's director of operations, but according to relevant reporters learned from Luckin Coffee: Luckin Coffee company does not have a person named "Miao Lei" worked in his company.

On March 11, the reporter contacted the investment manager surnamed Miao as a franchisee. Manager Miao said that he had changed jobs and began to be in charge of another tea project called "Little Yellow Duck". After that, Manager Miao also promoted to reporters to join the "Little Yellow Duck" tea project.

B.Duck was born in 2005, is the Hong Kong famous product design company Semk Products Ltd (Senke products Co., Ltd.) under the main brand, the reporter as a franchisee identity and B.Duck brand to verify that: B.Duck brand and the franchisee project also does not have any relationship.

Mr. Zhu speculates that after this kind of quick recruitment company attracts franchisees to invest in a short period of time, it will quickly turn the company into an empty shell, and the "Little Yellow Duck" project is a similar hoax.

In this regard, Mr. Zhu and the B.Duck brand authorization director said: quick recruitment company through the outsourced investment team to sign a franchisee, after the completion of the task, the investment team will be transferred to the next fast recruitment company to continue to attract investment, and these fast recruitment companies are more likely to run away with money after signing contracts with franchisees.

However, no matter what kind of joining scam is encountered, the result will make the franchisee suffer unspeakably. Finally, we should remind the vast number of franchisees to keep their eyes open before investing, stay away from the joining trap, and carefully look for investment objectives. before choosing network franchisees and channels, it is best to have an in-depth understanding of the investment objects, such as registration, business qualifications and other basic information.

* Image source: Internet