Which brands of Nestl é coffee have invested at least 800 million yuan to expand the production and sales center!

According to foreign media sources, Nestle's Nespresso Nestle Coffee has announced an investment of about 117 million Swiss francs (880 million yuan) to expand its production and sales center in Switzerland.

According to reports, the investment will be used to expand its production and sales center in Avenches, Switzerland, as well as three new production lines and the expansion of its distribution center.

The Swiss production and sales center will produce coffee Original and Professional series as well as Starbucks coffee capsules, as well as a global distribution center, shipping the capsules to more than 80 countries around the world.

In fact, this is not the first time Nestl é has invested in a similar project. According to statistics, Nestl é has 11 production centers and four R & D centers in Switzerland. Nestl é has invested an average of 300 million Swiss francs a year in infrastructure and operations in Switzerland. Earlier, Nestl é CEO Mark Schneider revealed in an interview that the company plans to further expand its three Nespresso capsule production sites in Switzerland.

On July 8, 2020, Nestl é Coffee Nestl é announced an investment of 160 million Swiss francs (about 1.192 billion yuan) to build a plant in the production center of Romont, Switzerland, which will be able to expand the capacity of 10 new production lines, which will specialize in the global production of Vertuo and Professional coffee, and the first new production line is expected to be fully operational in June 2022.

At present, Nestl é is a famous coffee manufacturer in the world. Nestl é has three major coffee brands: Nestle Coffee, Nespresso Coffee and Starbucks.

Among them, Nespresso was born in 1986 and is a sub-brand of Nestl é, which is headquartered in Lobsang, Switzerland. Since 2007, the core of Nespresso's business is to promote coffee culture and provide excellent coffee experience. Four coffee capsules were launched in 1986, and Nespresso coffee machines began to be listed in Switzerland and Italy. In 1996, Nespresso sold well in nearly 20 countries. Nespresso launched decaffeinated coffee capsules in 2000, and by 2011 Nespresso has launched a total of 16 commonly available coffee capsules for customers to choose from.

According to media statistics, on the first day of Singles Day in 2020, Tmall, the overseas flagship store of Nestl é coffee business, ranked first in the coffee category. While Starbucks Home Coffee operated by Nestl é grew by 136% on the Tmall platform, it also grew by 455% in JD.com. It is worth noting that this year, Nestl é coffee business has also achieved a year-on-year growth of 400% on distribution platforms such as pinduoduo. In the past, Nestle Coffee has released a number of coffee products. Including Starbucks instant coffee, Nespresso rare coffee Yunnan limited edition, Nestl é instant tea, light meal brand nesQino and "feeling CAFE" hanging ear coffee, etc. At the end of 2019, Nestle Coffee first launched a "hand-made master" hanging ear coffee in China, and in August 2020, Nespresso strong encounter Coffee also partnered with the famous illustrator Pencil Bryan to release five "limited edition coffee", Nestl é is developing towards a more diversified coffee category.

This time, Nestl é has invested heavily in the production and sales center, perhaps taking a fancy to the rapid growth of the coffee market. Nestl é said that the expansion plan will begin in July and is expected to be fully operational in September 2022, while three new production lines are scheduled to be operational in March 2022.

* Image source: Internet