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Bear Claw, which exploded online last year, plans to open 100 stores nationwide.
During the Spring Festival this year, online bear claw coffee has applied for online take-out business, during which bird's nest coffee was launched, and got a good response, it is expected that bear claw coffee will be transformed into chain next.
In 2020, due to public health safety incidents, the development of traditional physical stores around the world has almost stopped, especially the catering industry has been devastated, coupled with the gradual change of consumption patterns and the trend of digital development.
Under the pressure of survival, many enterprises begin to choose transformation to broaden service boundaries, such as turning offline into experience + service stores, and promoting consumption orders through online Mini programs and other platforms to deliver goods to customers.
As far as the coffee industry is concerned, affected by the epidemic situation, for example, the domestic Internet coffee chain brand even coffee is restarted by closing all offline stores and turning to online activities, but slowly with the improvement of the epidemic situation, online passenger flow has improved. Under such conditions, online and offline joint development has become a hot topic discussed by everyone.
This bear claw coffee to chain transformation, From the long-term development discovery, Perhaps online and offline integration development this move can strive for more development space for it, And online and offline integration development will also become an unstoppable trend, Bear claw coffee co-founder Wang Haiqing think, Online take-out platform has almost become the traditional offline restaurant digital transformation inevitable trend.
According to statistics,"Bear Claw Coffee" online take-out order volume is very considerable, such as Liujiazui store online only half of the orders come from take-out.
Shanghai Bear Claw Coffee's first store HINICHJOU is located at No.68 Yongkang Road, Xuhui District, Shanghai. It is a public welfare coffee shop. Compared with other online coffee shops, the biggest selling point of this shop is story. In addition, the main reason for its popularity is its "special" business philosophy and unique marketing method.
The store aims to "help the disabled solve the employment problem," and the novel "cave" design has become popular on the Internet. At the same time, it also conforms to the "contactless" business model under the epidemic situation during the epidemic. The price of its drinks can also be said to be very cost-effective, which is about 20 yuan, so it is loved by consumers.
So far, there are three stores under the Bear Claw Coffee brand, with a total of 17 employees, 11 of whom are disabled. It is expected that Bear Claw Coffee will transform into a chain next.
With the acceleration of online and offline integration, consumption patterns are undergoing great changes. Changing business methods in combination with existing conditions is one of the ways to better adapt to market changes, and the development direction of online and offline integration is undoubtedly the most appropriate Internet promotion mode today. Today's "Bear Claw Coffee" is gradually realizing the transformation from "online red shop" to "well-known chain brand". For Bear Claw Coffee with online red nature, this is good news for its future development. Wang Haiqing, one of the co-founders of Bear Claw Coffee, also said that Bear Claw Coffee is about to go out of Shanghai and go to the whole country, and is expected to open 100 stores nationwide.
One thing worth thinking about is: When Bear Claw Coffee tears off its online celebrity label or develops into a chain store, are consumers still willing to pay for a "hole"?
* Image source: Internet
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