Take restrictions! Starbucks takes action to crack down on "coffee workers"

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Recently, South Korean media reported that industry sources said that Starbucks South Korea headquarters had decided to restrict customers from using personal desktop computers, printers, partitions and porous sockets in stores, and issued a notice to stores across the country.

It is understood that from now on, store staff will issue a verbal reminder if they excessively use computers or printers and other equipment through porous sockets in Starbucks stores, or erect partitions on tables. In addition, behaviors such as placing personal belongings on the table and leaving the seat for a long time, or having one person monopolizing multiple seats, may also be restricted by affecting the convenience of other customers.

The reason why Starbucks 'South Korean headquarters has introduced multiple restrictions is that the brand has received a surge in complaints about "coffee students" and "coffee workers" customers. Previously, in a local Starbucks store, customers used tablets and keyboards after erecting partitions on tables in the guest area to create a private space, which sparked heated discussions in the online community.

In Starbucks South Korea's view, such behavior may have an impact on other ordinary customers who come to enjoy coffee, so it decided to implement restrictions on such situations. A related person from Starbucks South Korea said,"The move aims to provide visiting customers with a comfortable and convenient store experience while preventing the risk of stolen or lost items when leaving the seat for a long time. Therefore, it was decided to implement customer guidance measures."

The report mentioned that in May this year, some South Korean netizens had discovered that a Starbucks in Seoul had posted a notice targeting "coffee students" and "coffee workers", saying,"After leaving for more than 30 minutes, the clerk will clear the seat, and the customer's personal belongings will be kept in the lost and found deposit box in the store."

At that time, most South Korean consumers agreed with this,"A man and woman I saw in the coffee shop before came and left after putting down their schoolbags. I was speechless.""To be honest, Starbucks is friendly enough to the coffee students. How much would it be if Starbucks couldn't stand it?""I went to Starbucks for a long time and found that more than 90% of the customers had computers with them, and many of them would show up for dinner and then come back. It's shocking."

(A notice posted at a Starbucks store in South Korea in May this year)

Some people also said,"I hope all coffee shops will learn from this. Isn't leaving for more than 30 minutes just going out to eat?" They believe that other coffee brands can also take measures like Starbucks to control customers who dominate the seats for a long time, so that other consumers can have a seat.

However, a small number of netizens held objections,"It's not like you don't order drinks. Why do you treat customers like this after spending money?","What if someone really needs to leave for more than 30 minutes for an urgent matter? Do you have to order again when you come back?"" Not everyone is a coffee and student who can't afford to sit down, because it's not good for individual situations to affect all customers."

Because the notice caused online controversy at the time, the Starbucks store that posted the notice responded that the notice only represented the store and not all Starbucks stores in South Korea. However, a few months later, Starbucks South Korea decided to promote the restriction nationwide, perhaps because of the "coffee students" and "coffee workers". The trouble brought to stores intensified, so that the brand had to take action.

Picture from: Internet

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