Starbucks co-branded YONEX and invited Lin Dan to play ball! Focusing on the badminton player's wallet?!

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Recently, Starbucks announced a joint partnership with the famous badminton brand YONEX and said it launched a limited joint badminton racket, which immediately attracted the attention of Starbucks fans and many badminton players.

Users who followed the event were excited when Lin Dan, a famous badminton player, went to Starbucks' Beijing Sanlitun branch to participate in a promotional event on Saturday.

The audience said that Lin Dan tried the joint racket at the scene, interacted with fans, made drinks, and signed a limited racket at the scene. Some hindsight badminton people scratched their hearts with envy, hoping to go back in time so that they could go to the court to see their idols.

In addition, Starbucks has designed a new limited cup cover for this collaboration, and customers love this interesting cup cover. The brand also launched a number of limited perimeter with badminton elements. Badminton people called Dream Linkage greatly satisfied their expectations, and some goods sold out soon after they were on the shelves.

Of course, the new joint event is bound to be accompanied by the launch of new products. In order to cater to the Paris Olympic Games, Starbucks launched a sparkling wine inspired by French sparkling wine and two sports-themed limited cakes, prompting fans to place orders.

It is reported that although the sparkling wine has a "wine" in its name, it actually does not contain alcohol, but uses champagne-flavored grape pulp and sparkling water to achieve the taste and taste of the sparkling wine, which can also reduce the drinking threshold of the new product. consumers who can't drink can also place orders and try.

However, the evaluation of this new product harvest is polarized. Some people think that the sparkling wine tastes refreshing and sweet and free from the troubles caused by alcohol, so it is a coffee drink suitable for the current season. Some people love to put down a cup almost every day after the launch of the new product.

Others find it difficult to accept the taste of the new product. "it smells like bayberry soju,"it tastes like mint toothpaste, but no coffee," and "Ganmao granule bubble version." many people say bluntly that they give up the whole cup after a few mouthfuls. I don't want to repurchase.

The cupcakes launched with the new products are "one-sided" comments. Judging from the pictures shared by customers, the limited dessert is based on cupcakes, with small decorations of cream mousse and sports balls. But after the actual taste, many people said bluntly that their expectations were disappointed, saying that the cake was not as soft as expected, "small and hard" and "dry and scattered".

The Olympic Games made the "sports element" an eye attraction this summer, and Lucky and Starbucks launched a series of related joint activities to attract public attention and drive sales of offline stores.

Some badminton players said that Starbucks had a big joint event with Unix and invited Lin Dan to interact with fans to meet their desire to get close to their idols. But some netizens think that Starbucks seems to be putting the cart before the horse, taking into account the needs of badminton fans, but not doing a good job in quality control of new drinks and pastries, making consumers feel that "it's not worth it."

Picture from: Internet

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