How much does it cost to open a coffee shop? Spend 2 million to open a coffee shop, but the owner is told not to hang signs

A new cafe was opened in the old town of an old street, which was originally a happy thing, but the shopkeeper was troubled by the problem of the storefront signage, and finally had to stop the renovation process because of the cafe signboard.

Why is that? How can a cafe open if you can't put up a sign?

It is understood that this coffee shop is located in the old street business district of Xianlinbu, Hangzhou. In January this year, Ms. Wang rented a small building in the business district to open a coffee shop. She had planned to decorate the cafe with good luck materials. However, when Ms. Wang was ready to put up a cafe sign at the door, she was accidentally told that the shop could not put up a sign.

So why on earth can't the cafes in this old town put up their own signs?

Ms. Wang said that the cafe had spent more than 2 million yuan on pre-purchase preparation, but at present, the entrance of the cafe was still pure white, and there was a bluestone board above the door that should have hung the signboard, because the wall had applied for facade protection. You can't destroy or change it at will, so you can't hang up the sign of your own cafe, and even the surrounding green areas will not put up a sign.

To Ms. Wang's anger, nearby "Haidilao" and "Starbucks" stores have put up their own signboards.

In the neighborhood, Ms. Wang found that the signs of "Haidilao" and "Starbucks" next door were hung in a very prominent position, and their store design style was the same as that of the cafe. At that time, Ms. Wang also went to consult the merchants next door. Merchants also say they can put up signs.

After some understanding, Ms. Wang felt that her coffee shop, which spent more than 2 million yuan, was asked not to put up signs, which was very unreasonable. At the same time, she questioned: since they are all antique buildings, why can other shops put up signs?

The person in charge of the Xianlinbu Investment Center said that the differential treatment of shop signboards may be related to the corridors of ancient buildings.

Manager Liu, head of the Xianlinbu Investment Center, said: "because the property is an antique building, there are many cultural security units, in this case, the property has been put on record in the area and applied for facade protection, so it is impossible to modify the model."

In addition, when Ms. Wang looked up the instructions of the investment promotion manual, she also noticed that the instructions of the investment promotion manual were banner-style signboards with shop moves, which was also in conflict with the statement that "the wall has applied for facade protection and cannot be damaged or changed at will. Therefore, there is a conflict with the statement that you cannot hang a sign in a cafe.

With regard to the different opinions on the signboard design and facade protection involved in the investment promotion manual, Manager Liu responded that it may be that the early staff did not communicate properly in the process of introduction. The problem already exists, and Manager Liu said bluntly that he would coordinate the problem with merchants later.

The reason why signboards cannot be put up is that the small building rented by Ms Wang is an antique building, and according to the regulations, signboards cannot be hung. As Ms Wang said: since they are all antique buildings, why can other shops put up signboards? The person in charge of the Xianlinbu Investment Center also explained that it is because some shops are quite special.

The old street building in Xianlin Port has applied for protection of the facade, and destruction and change are not allowed. The behavior of hanging signboards will change the facade, but the old street has its own platform gate buildings, which are approved by cultural security units. Buildings with platform doors can hang signs on the eaves of the corridor, while Ms. Wang's building does not have eaves.

As for the way to deal with this problem, the person in charge of the Xianlinbu Investment Center said that he would reflect the problem to the superior department and give Ms. Wang an answer as soon as possible.

In fact, for any brand, the design of the shop sign is undoubtedly very important. The store sign represents the "facade" of the merchant, which will not only affect the customer's first impression of the store, but also be directly linked to the turnover in the store. a good signboard can attract consumers more quickly, and each design has its own unique features. In fact, the shop signboard is also an expression of the type and style of your own store. If there is no sign, how can the cafe be opened?

* Image source: Internet