Where is the Nestle coffee machine made? Nestl é plans to launch a contactless coffee machine in China!

Nestl é will launch a new coffee machine in China-a new generation of contactless coffee maker, according to Bloomberg.

According to David Rennie, head of the Nestl é coffee brand, the new machine, which can be controlled by smartphones, is being distributed around the world and will be launched in Russia and China in the coming weeks.

Nestl é said the launch of the new generation of contactless coffee machines was to allay office workers' concerns about the COVID-19 virus, adding: "people are going back to the office, although not as many as they were before the epidemic." At the same time, household consumption will continue to grow. " As a result, Nestl é will also launch new products to continue to stimulate home user demand.

In addition, the Nestle Coffee Plan proposed by Nestl é in 2010 has currently invested 350 million Swiss francs, which includes a series of goals to optimize Nestle's coffee supply chain. Nestle coffee is expected to be retroactively supplied to farmers from 2025 to 2025, and to achieve 100% responsible procurement in the coffee category. Data show that Nestle Coffee purchased 649000 tons of coffee beans in 2020 alone. Nestl é is also switching to 100% recyclable packaging, and Nestl é says it will achieve its net zero carbon emissions target by 2050.

Nestl é China said on its official Wechat account that it is committed to promoting China to achieve carbon neutrality. Mark Schneider, CEO of Nestl é Group, said at the 22nd China Development Forum, "China and other major economies in the world have put forward the goal of carbon neutralization, and in this context, China's commitment to carbon emissions in 2060 has become very important. Nestl é will further reduce its carbon footprint and achieve more sustainable development, while achieving better sustainability in packaging and procurement, helping China to achieve carbon neutrality. "

Nestl é is one of the first foreign companies to come to China, with 20 years of local production experience in China. During the Singles Day Shopping Festival in 2020, Nestl é announced that its Starbucks Home Coffee sales performance is 30 times that of last year. Among them, the overall sales of Nestl é coffee business increased by nearly 400% from November 1 to 3 compared with the same period last year. Among them, the Ali platform grew by more than 800% over the same period last year, and the sales of cross-border imported products reached 20 times in the same period last year.

In recent years, coffee has become one of the more obvious growth businesses of Nestl é in China. It is understood that Nestl é opened nearly 900 Starbucks stores in China last year. Nestl é expects that the global coffee market will grow by 4% to 5% in the next few years. Nestl é will accelerate the layout of the coffee market.

* Photo Source: Nestl é China Wechat official account network