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Sumida Kawakawa Coffee, the source of Sumida Coffee, has officially become a supplier of Hangzhou Asian Games.

Published: 2026-04-23 Author: World Gafei

Last Updated: 2026/04/23, On April 12, Sumida Coffee Brand officially became the supplier of Hangzhou Asian Games! According to the information of the signing conference of the exclusive official coffee supplier for the 19th Asian Games in Hangzhou in 2022, the Sumida Coffee Brand is the seventh official exclusive supplier of Hangzhou Asian Games after Boss Appliances, Mona Lisa, Yaoguang, Yum China, Ox and Gu Home. Sumitagawa Coffee (TASO

April 12, 2016, Yutianchuan Coffee brand officially became Hangzhou Asian Games supplier!

According to Hangzhou 2022 19th Asian Games official coffee exclusive supplier signing conference information, the brand is the seventh Hangzhou Asian Games official exclusive supplier after Boss Electric, Mona Lisa, Yao Youguang, Baisheng China, Oaks and Gu Jia Home.

TASOGARE COFFEE was founded in 2015. Founder Lin Hao worked and lived in Japan for many years. As the atmosphere of drinking coffee in Japan prompted him to bring this atmosphere of drinking coffee into China, Lin Hao founded TASOGARE COFFEE together with another Japanese partner in 2015.

In order to fill the vacancy of China's affordable and healthy "ration coffee", Yutianchuan created "hanging ear coffee".

Sumida River Coffee

Sumida River's founding team introduced Japanese "drip bag coffee" into China and redefined it as "ear coffee", so Sumida River is called "ear coffee definer".

At present, the company mainly focuses on high-quality and convenient fast-moving coffee products such as ear coffee, capsule espresso coffee, bag coffee, etc.

Among them, ear-hanging coffee has been introduced since 2009 and has sold 1 million cups in China by 2014. In addition, by the end of 2020, Sutianchuan Coffee has sold more than 300 million cups of coffee to the global public accumulatively, ranking first in the total sales volume of Tmall ear-hanging coffee and capsule espresso for two consecutive years.

At the same time, Sumida River Coffee has invested and built Asia's largest coffee production plant in China, with a maximum annual output of 1 billion cups.

In addition, On last month 31, Sutianchuan coffee only completed nearly 300 million yuan B round financing, At that time Sutianchuan coffee founder Lin Hao said: "After completing the B round financing, Sutianchuan will continue to invest overwhelming resources in coffee preservation technology and production technology, To serve the public demand, Do Chinese 'ration coffee'(Mainly 2 yuan ~5 yuan price range' Coffee ration economy')." Implication: sumida river coffee will continue to promote the ear coffee products market share.

The "Hangzhou 2022 Asian Games Official Designated Coffee" also represents that the next Sumida River will cooperate with Alibaba, 361°, Mona Lisa, China Mobile, etc. to create a more popular "fashion brand Asian Games" for young people, and will provide high-quality coffee products and services for Hangzhou Asian Games.

* Image source: Internet

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。