MANNER Coffee financing process boutique coffee brand MANNER launched coffee grounds straws!
Manner, the boutique coffee brand, has made another big move.
After coffee brand Manner opened a cafe with recycled coffee grounds, Manner used coffee grounds to launch a new creative product-coffee grounds straws.
Manner Coffee posted a message on its official account today: "MANNER's coffee is getting stronger" because Manner has launched a new straw, a straw made from coffee grounds.
According to reports, this straw is a bio-based biodegradable coffee grounds straw, containing coffee grounds polylactic acid biodegradable material, cold resistance of-10 degrees, heat resistance of more than 50 degrees, Manner recommends that this coffee grounds straw should be used at room temperature and ice drink.
At present, the coffee grounds straw has not been promoted to the outside world, and Manner Coffee says it will be launched in Manner's first coffee shop on April 20 and will be launched in stores across the country after that.
Manner Coffee window of 2 square meters at 205Nanyang Road
As for the innovative action of coffee grounds straw to be launched by Manner Coffee, most netizens said: coffee grounds straw with coffee, this is a great idea.
Judging from the news in the comment area, Manner coffee grounds straw has won the support of many people.
As a domestic boutique coffee brand, Manner Coffee has also been committed to environmental protection projects. Not long ago, Manner opened an environmentally friendly pop-up coffee shop using coffee grounds, including the design and decoration of the store, as well as tables and chairs in the bar and guest area. In addition, Manner also launched a coffee grounds environmental protection cup made of recycled coffee grounds. The cup can be used repeatedly.
The reason why Manner coffee chooses the element of "coffee grounds" is based on the theme of environmental protection.
For the sake of environmental protection, Manner Coffee also proposes that every customer who brings a non-disposable paper cup to the store to buy coffee can get a discount of 5 yuan, and if he buys a jar of coffee beans, it will be reduced by 18 yuan. in the early days, customers in newly opened stores can drink coffee for free as long as they bring their own cups (not disposable plastic cups or paper cups). In addition, Manner Coffee's environmental protection project also cooperates with L'Or é al.
Data show that Manner Coffee was founded in 2015, co-founded by Han Yulong and his wife, is a local chain coffee shop in Shanghai, at the beginning of its establishment in the form of stalls shop mainly hit 10 yuan of cost-effective boutique coffee, the price of a cup between 15Must25 yuan, because of its cost-effective characteristics of the cafe has become an online celebrity, known as the "Shanghai coffee sex price ratio king".
So far, Manner Coffee has received a total of three financing processes.
In October 2018, Manner received a round of financing of 80 million RMB from today's capital. After this round, Manner began to expand its stores in Shanghai. In 2019, Manner moved from Shanghai to the whole country. On December 6, 2020, Manner opened 30 new stores across the country and opened 30 new stores in Shanghai, Beijing and Shenzhen, mainly in Shanghai.
In December 2020, Manner received strategic financing of US $100m from investors H Capital and Coatue Management, and Manner continued to accelerate store opening after raising the second round of investment.
The investor Temasek Temasek A + round financing was obtained in March 2021, but the amount of the transaction was not disclosed.
Today, Manner Coffee has become a boutique coffee head brand valued at about 1.3 billion yuan, and the number of stores has increased to more than 100. most of them are located in Shanghai, with more than 90 stores, but Manner Coffee, which has more than 100 stores, still maintains a coffee price of 15-20 yuan a cup.
Last,
No matter where it is from coffee to coffee grounds to coffee grounds products, Manner has been practicing environmentalism with practical actions, so do you think this coffee grounds straw can enter the coffee market on a large scale?
* Image source: Manner Coffee official account network
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