How many stores are there in seesaw coffee in which country? Boutique coffee Seesaw has entered Chengdu.

After Seesaw Coffee opened its first Seesaw Mini store in Nanjing and attracted wide attention in the industry, Seesaw Coffee finally opened its store in Chengdu!

Seesaw Coffee announced on its official Wechat account that it will officially enter the Chengdu market and open Shuangdian Qi in Chengdu.

It is understood that Seesaw will open the first store in Chengdu in the southwest of Chengdu, but also in the form of "double first store".

In terms of location, the two stores are located in Chengdu Mofang Store and Chengdu Dayue City Store. Among them, Chengdu Mofang Shopping Mall is located in the City area with ultra-high consumption power, while Chengdu Dayue City is located in the representative business body of the new generation of trendy consumption. Seesaw said that the location is based on its business positioning and customer base analysis.

Chengdu Mo Fang Shop (1 / F, Mo Fang Shopping Center, 500 Jiaozi Avenue)

Chengdu Dayue City Store (Dayue City Shopping Center 1F-003)

In the store design, from the picture of the upper facade, Chengdu Mofang store is mainly industrial style, while Dayue City store has a simple design with black and white main tone.

In terms of products, in addition to the creative coffee series mainly promoted in the regular season, Seesaw also launched two specially developed "twin Chengdu limited" creative coffee, including Shu tea flower jelly Dirty and Sichuan pepper hundred fruit cold extract. "Twin Chengdu" is the creative concept of Seesaw Chengdu store, so the products also use a clear and spicy expression to present the regional characteristics of Chengdu. At present, these two types of creative coffee have been limited to sale in two stores.

However, there was news that Seesaw Coffeey would open a store in Chengdu as early as December 29, 2020, when the official account of "Chengdu Dayue City" tweeted that the first southwest store of Seesaw Coffee Coffee had been confirmed, and Seesaw Coffee did not disclose the specific address of the first store in the southwest at that time.

Chengdu Dayue City Wechat official account tweet screenshot

Seesaw Coffee, founded in Shanghai, took the lead in introducing the boutique coffee shop experience to the Chinese market in 2012, and is one of the earliest boutique coffee brands in China.

Seesaw first store opened in Shanghai Yuyuan Road in 2012, focusing on boutique coffee and hand-brewed coffee, mainly young people. Because of the unique design style of its coffee shop, Seesaw coffee sold 1000 cups of coffee on the opening day of the Huaihai Road store in 2015.

After that, it also won the hearts of many consumers by virtue of the innovation of creative coffee. According to statistics, from 2019 to 2020, Seesaw's sales of creative coffee alone increased by 300% and the repurchase rate was 35%. Most noteworthy is that Seesaw Coffee, as the representative of the first batch of boutique coffee brands in China, achieved a month-on-month increase of more than 20% in March this year, in which the repurchase rate of creative coffee products rose to 41%. According to the official account of Seesaw Coffee, Seesaw launched a number of limited spring creative coffee across the country on March 1, including gardenia pear latte, spring apple pie latte and Yunduo peach cold extract. On the first day of the new year, these creative coffee quickly became popular on the Internet, and can be seen in Little Red Book, Douyin and other platforms. You can imagine the popularity of Seesaw creative coffee.

So far, Seesaw Coffee has opened 32 stores in Shanghai, Hangzhou, Suzhou, Shenzhen, Beijing, Nanjing and other regions. It has been revealed that in the next May, Seesaw Coffee will also open its first store in Chongqing. At the same time, Seesaw also said that it is expected to achieve 50% growth in the same-store sales ratio in 2021, and plans to expand mini-stores in existing markets such as Shanghai, Beijing, Shenzhen and new markets in the future.

* Photo Source: seesaw official website

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