Nestle's revenue in the first quarter reached 150 billion, and the coffee business performed well.

On April 22nd, global food giant Nestl é released its first-quarter results for 2021.

Nestle's total sales in the first quarter were 21.1 billion Swiss francs (151.559 billion yuan), up 1.3 percent from a year earlier and the biggest quarterly increase in a decade, according to the financial report. this is thanks to increased consumer demand for coffee, dairy products and pet care products during the COVID-19 epidemic.

Mark Schneider, chief executive of Nestl é, said: "Nestl é's retail sales are growing steadily and there are signs of improvement in offline sales channels. We have confirmed our expectations for this year and the medium term that we are about to maintain organic growth in the middle of the single digits. "

Among them, the organic growth of Nestl é in the first quarter benefited from the strong contribution of most regions and product categories to the performance.

At the regional level, Nestl é achieved extensive growth in the Asian market in the first quarter of this year, especially in China, which made Asia the biggest contributor to sales growth.

In terms of product categories, coffee, cooking products, dairy products and confectionery products in China all achieved double-digit growth. Nestl é's global pet care sales rose 8.7% compared with the same period last year. Sales of coffee powder and coffee liquid beverages rose 9.9% year-on-year, and dairy products rose 15.7%. Among them, due to the increase in consumer demand for coffee, Nestle coffee and Starbucks products Coffee business contributed the most to growth, with strong encounter coffee growing by 16.3%.

Long before that, Nestl é said: Nestle Coffee is the engine of Nestle's strategic growth, and in recent years, Nestl é has always attached great importance to the coffee business.

In early March, Nestl é announced the launch of a new coffee ready-to-drink series of silky lattes, which is one of the first products to be developed by Nestl é's product innovation center focused on liquid beverages and dairy products.

In addition, Nestl é dairy products also achieved double-digit growth, data show that dairy products rose 15.7% year-on-year.

During the period of new development of performance, Nestl é also readjusted the layout of its products.

In April last year, Nestl é announced its intention to sell Yinlu peanut milk and eight-treasure porridge, but retained the ready-to-drink coffee business. In November, Nestl é announced on its website that it agreed to sell Yinlu peanut milk and Yinlu canned porridge in China to Food Wise Co., Ltd. It later sold its Chinese mainland drinking water business to Tsing Tao Beer (600600) Group, excluding high-end water business.

Nestl é CEO Schneider has also said, "Nestl é is moving to a high-value drinking water business, which can be driven by organic growth and acquisitions."

After Nestl é's best quarterly performance in a decade in the first quarter, Nestl é believes that organic sales growth will continue to grow at a medium single-digit rate for the whole of 2021.

* Image source: Internet