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S.O.E Octagonal Cafe background story domestic cafes try coffee of their own choice for the first time

Published: 2026-07-16 Author: World Gafei

Last Updated: 2026/07/16, Another new coffee shop with a "memory point" has opened. Speaking of this cafe, everyone should be no stranger, especially friends who often visit the cafe in Beijing. S.O.E "Square Of Eight" octagonal coffee S.O.E octagonal coffee S.O.E COFFEE was founded in 2005, its name S.O.E originated from 8x8's chess board, representing 64 black and white on the chessboard

Another new coffee shop with a "memory point" has opened.

Speaking of this cafe, everyone should be no stranger, especially friends who often visit the cafe in Beijing.

S.O.E "Square Of Eight" octagonal coffee

S.O.E octagonal coffee S.O.E COFFEE was founded in 2005, its name S.O.E originated from 8x8's chess board, representing 64 black and white squares on the chessboard.

On April 25th, S.O.E COFFEE announced on its official account that S.O.E COFFEE has opened a new coffee shop in Xidan Coffee Park B104, Xidan North Street, Xicheng District, Beijing.

Unlike in the past, the newly opened black-and-white coffee shop has made a new breakthrough in store operation, which is also the first attempt of a domestic coffee shop, according to the official account of S.O.E COFFEE.

In the storefront space, S.O.E COFFEE divides the coffee shop into black coffee area and white coffee area.

In terms of coffee products, the cafe offers two major coffee categories: black coffee and white coffee. Black coffee and white coffee have eight different types of coffee beans to choose from. Based on these eight coffee beans, S.O.E COFFEE provides consumers with three options: "Black Coffee eight", "White Coffee eight Choice" and "Black and White Coffee one plus one".

Among them, "black coffee taste eight" means that you can taste the coffee flavors of eight different producing areas for the price of a cup of coffee.

S.O.E COFFEE makes coffee liquid from eight different areas of the store on the same day and stores it in an intelligent thermos pot. Customers get an empty cup after ordering. With this empty cup, they can taste eight kinds of coffee at once, and choose one of their favorite cups from the introduction of the eight coffee producing areas and the flavor and taste they drink.

To put it simply, it is equivalent to spending 29 yuan to buy an empty cup to drink eight kinds of coffee in the store, and finally you can choose your favorite cup.

"White coffee" refers to the selection of one of the eight kinds of coffee beans to make a milk coffee.

"Black and white coffee one plus one" refers to choosing one of the eight kinds of coffee to make black coffee and white coffee respectively, while experiencing the different flavor performance of the same kind of coffee beans between black coffee and white coffee.

According to reports, the price of coffee is more pro-people, black coffee is 29 yuan, milk coffee is 39 yuan.

This time, Xidan Xinchang new store can experience a variety of coffee flavor types by "spending the price of a cup of coffee". The reason why it is said to be the first attempt of a domestic coffee store is because this mode of operation is implemented in a coffee shop for the first time. At present, the stores on the market do not have such a practice of "offering customers to try eight different types of coffee at once, and then choose the coffee that suits them".

Although S.O.E COFFEE created the "coffee-on-demand model" in the coffee market as early as 2018, this time S.O.E COFFEE brings this model directly into the coffee shop, not only in terms of equipment, but also on behalf of the cafe to become more professional in the coffee field.

Last,

S.O.E COFFEE's practice of using 8 bean grinders just to make black coffee and white coffee is really domineering!

* Photo Source: SoeCoffee official account

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