What is the brand of coffee-flavored beer Guinness launches cold extract coffee beer

According to foreign media reports, on April 21, Diageo, a foreign-funded enterprise, launched a cold extraction coffee and beer product (Guinness Nitro Cold Brew) under the Guinness brand.

It is understood that Diageo combines the classic Guinness strong black beer with cold brewed coffee to create a new nitrogen beer coffee.

The cold-extracted coffee beer is made from cold-brewed coffee extract and natural coffee.

Guinness nitrogen cold extract coffee beer is a beer, but it tastes like drinking nitrogen cold extract coffee. In terms of alcohol, it has an alcohol content of 4%ABV. This product combines the classic flavor of Guinness beer and coffee flavor, with light coffee, chocolate and caramel flavor, and achieves a perfect balance of bitter, sweet and roasted coffee flavor in taste.

In terms of price, the official suggested retail price is $9.99 / 4 cans (14.9 fl oz per can, or about 440ml).

In fact, this new product, Nitro Cold Brew Coffee, was first released in March this year, mainly in the United States, and is expected to be gradually extended to other countries in the next 12-18 months.

According to public data, Guinness was founded in 1759 and belongs to the Diageo Group. Guinness, as a world-famous beer brand, is not the first time it has made innovations in beer and coffee.

As early as 2019, Guinness launched a limited edition coffee 232 Brew.

Guinness partnered with coffee company Tiki Tonga to launch the limited edition coffee 232 Brew in the UK.

According to reports, the roasting temperature of the coffee is 232 °C, which is the same as that of barley used in brewing Guinness.

In the beer field, combining coffee and wine is far from the only Guinness brand. In 2019, Blue Ribbon launched an alcoholic coffee. Blue Ribbon fermented the malt while removing the taste and color of the malt. only alcohol is left, and then coffee, sugar, milk and vanilla are mixed together to make coffee.

In addition, the brewing company Molson Coors Brewing launched an alcoholic cold-extracted coffee in September 2019. La Colombe cold-extracted coffee with alcoholic wort, the alcohol content of the product is 4.2%, which is lower than ordinary light beer, and there are two choices of black coffee and vanilla coffee in flavor.

Today, there seems to be no boundary between the coffee industry and the beverage industry, and blending coffee with wine has become a popular trend. Starbucks, the world's largest coffee chain, has introduced a combination of "Zhenxuan Coffee" and "Bar Mixato" to provide consumers with a new "slightly tipsy" experience.

Last,

The market is rapidly changing, no matter how brands innovate their products, the most important thing is to meet the needs of market consumption, after all, there is consumption in order to have a market.

* Image source: Internet