McCoffee also launched OATLY oatmeal milk coffee master oatmeal drink oatly how to use

McCafe McCoffee announced on its official Wechat account that McCoffee joined hands with oatmeal brand OATLY O'Maili to launch a new oatmeal line.

It is understood that at present, all milk drinks in McCoffee can be upgraded to oatmeal versions with + 2 yuan.

In addition, McCoffee also launched two time-limited products, including Meilong melon-flavored oatmeal lattes and raspberry oatmeal cookies.

At this point, I have to introduce the online celebrity oatmeal milk brand OATLY.

At 21:30 on the evening of May 20, Beijing time, the brand has successfully landed on NASDAQ and become the "first share of oatmeal milk". As mentioned in our previous articles, the success of OATLY largely depends on becoming the best CP with cafes. At present, the OATLY brand has been sold in more than 60, 000 retail stores and 30, 000 coffee shops in more than 20 countries and regions. OATLY has more than 9500 restaurants and retail outlets in China, with a growth rate of more than 450%.

In cafes, most people who can't drink regular milk coffee generally choose "oatmeal milk latte".

However, there is a big gap between "oatmeal milk" and "ordinary milk".

Although "oatmeal milk" literally means "milk", the so-called "oatmeal milk" does not actually cover milk, oatmeal milk ≠ oat + milk.

"Oat milk" is a cereal drink made of oats and water, which is based on plant oats. The cereal beverage made by adding a small amount of vegetable oil and special enzymatic hydrolysis technology in the production process is similar to the texture of milk, so it is popular among lactose intolerant people and coffee lovers. The OATLY oat milk brand was also created by a scientific team that discovered "lactose intolerance" in the early days.

The ordinary pure milk on the market is relatively a single dairy product. In terms of nutritional value, the protein, energy and fat content of whole milk is much higher than that of oat milk. But in the "low fat", "low calorie" and "high fiber" area, oat milk is even better.

From nutritional value to performance-to-price ratio, oat milk is still difficult to be used as a substitute for milk, but the advantage of oat milk is that it is very friendly to people who are lactose-intolerant. Perhaps the characteristic of "lactose-intolerant crowd-friendly" is the key to winning the cafe market. Nowadays, you can see the exclusive position of oat milk in any cafe.

It is understood that the OATLY brand has a variety of oatmeal milk types, McCoffee specially chose "Oh Malay OATLY coffee master version of oatmeal milk", the advantage of oatmeal milk is that the taste is more mellow and more suitable to go with coffee.

Now there is a "hot wind of plant milk" on the market, and McCoffee, which is determined to provide high-quality, cost-effective handmade coffee in more than 4000 wheat coffees across the country, may also be interested in this demand in the market.

Finally, the question arises:

How does McCoffee's new oatmeal latte taste? Is it good?

* Image source: Internet

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