Due to insufficient supply, Starbucks suspended the sale of more than 25 items and the reason for the shortage of American goods.

On June 8, according to foreign media reports, Starbucks stores in the United States are facing a shortage of products, suspending the sale of at least 25 items due to insufficient supply.

Starbucks stores in the United States are facing product shortages, and Starbucks suspended orders for at least 25 items from June 4 because of supply chain problems, including hazelnut syrup, toffee syrup, Indian tea bags, green iced tea and other popular items, according to an internal update reviewed by BusinessInsider.

"Starbucks will shelve production until the supply chain problem is resolved," according to the memo, to which a Starbucks spokesman responded: the supply problem is being resolved as soon as possible, but the recovery time is uncertain.

In fact, this is not the first time Starbucks has suspended sales because of a shortage of supplies.

Starbucks faced a shortage of oatmeal milk in April.

Starbucks introduced oatmeal milk lattes in about 1300 stores in the Midwest last year, but really put the product on the menu in March.

On March 2 this year, Starbucks said that from March 2, all Starbucks stores in the United States would promote oatmeal milk. Starbucks also explained the purpose of launching oatmeal milk: oatmeal milk is not a direct replacement for traditional milk, but to give consumers one more choice.

However, about a month after Starbucks introduced OATLY oatmeal milk into the beverage menu of US stores, several Starbucks stores were unable to make such drinks because of temporary shortages and strong demand.

Starbucks did not respond to "when to resume supply" and "the impact of the shortage of oatmeal milk", advising customers to choose other dairy-free alternatives, such as soy milk, almond milk or coconut milk.

For the supply of oatmeal milk OATLY in the US market, if more strictly speaking, the US market actually fell short of supply at the end of March this year. It was reported that the construction of the factory was delayed due to the growth in demand for oatmeal milk and epidemic factors. The US market of OATLY (Oh Maili), the world's largest Swedish oat drink brand, was in short supply. Among the areas where OATLY's oatmeal milk supply is in short supply in the United States, including Starbucks, US online retailer FreshDirect, supermarkets and Oatly's website, OATLY said at the time that the plant was under construction and would produce enough oatmeal milk to meet market demand in the coming months.

But the demand for oatmeal milk in the US market is also large, and the shortage of oatmeal milk first appeared in April 2018.

Besides, it should be the Starbucks cups that impress you a little bit.

As a major producer of cups, Starbucks often launches some special cups (such as cat claw cups). Because of the limited number, the physical store is out of stock on the day of sale, and even "grab" the cup and fight. In order to solve this problem, Starbucks also officially sells on the online e-commerce platform and specifies pricing to prevent prices from being raised by unscrupulous merchants.

In the United States, insufficient supply and rising prices are affecting the retail industry, as well as port congestion and container shortages due to the impact of the epidemic, according to the Weibo Boss Network video.

For example, pearls in US milk tea shops were completely out of stock in April because of a severe shortage of raw materials for pearl milk tea.

This serious shortage of raw materials as mentioned above, due to the epidemic and waterway blockage factors, coupled with the Suez Canal accident in March, the container ship "Changzhi" ran aground on the Suez Canal, directly leading to delays in the delivery of raw materials imported from the United States under various factors.

With regard to the total shortage of pearls in US milk tea shops, the founder of a US milk tea chain said that the US milk tea industry was about to experience an "industry-wide" shortage. He said that at present, it is not only the shortage of raw materials for pearl milk tea, but also the ecosystem of the entire industry is heavily dependent on overseas.

At present, the shortage of some goods in the United States cannot be solved in a day or two. To achieve normal supply and demand, it may depend on the epidemic and the logistics and transportation of goods.

* Image source: Internet

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