There is something wrong with Yuanqi Forest the founder of Yuanqi Forest says China's consumer industry is suppressed by foreign countries!

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Tang Binsen, founder of Yuanqi Forest, cited the consumption of the game industry as an example at the 2021 China Entrepreneur Forum on June 8. He said that four years ago, the per capita GDP of China was much different from that of the United States and Japan, but the spending power of Chinese gamers was the same as that of the United States and Japan. Then he focused on consumption in the FMCG industry, saying that Chinese consumption was suppressed, that it seemed that Chinese people were unwilling to consume, that they could not afford it, and that what they lacked were good products. Tang Binsen also said that Chinese Internet companies are already famous in the world, but they lack consumer industry products that are heard by everyone in the world, such as Coca-Cola and Nestl é. The number of foreign enterprises can measure the development of the local industry. China's consumer industry is suppressed. He recalled that when he first started working in Yuanqi Forest, he made a detour in accordance with the method of professional drinks, and the quality did not meet the requirements. later, he asked people outside the industry to make their favorite products regardless of the cost, and said that many products had been on the market for two or three months before the production and sales staff knew the cost.

However, this speech was interpreted as "Yuanqi Forest said that China's consumer industry is as backward as chips". Unfortunately, it was a hot search, and some netizens expressed their views on it, thinking that they were deliberately creating topics.

Previously, Yuanqi Forest has been deeply rooted in the hearts of the people with the image of "sugar-free" and "healthy". Its product "Yuanqi forest Su air bubble water" featured "0 sugar 0 card 0 fat" started the trend of no sugar in China, and Yuanqi Forest also rushed directly into the first camp of domestic beverages. With the deepening of young people's awareness of health and the increasing demand for healthy food, Yuanqi Forest also became a phenomenon-level popular style at that time.

Just some time ago, Yuanqi Forest caused a great deal of controversy after its milk tea products labeled "0 sugar and low fat" were detected to contain fructose. Many netizens said that it was the wrong payment after all. Yuanqi Forest also issued an apology on April 10, 2021, saying that it did not make clear the difference between "0 sugar" and "0 sugar" and changed "0 sugar and low fat" to "low sugar and low fat".

According to the data, although the Chinese market has the highest growth rate of retail sales in the world. Consumer spending has a strong pull on GDP, accounting for nearly 1/3 of global GDP in 2019. Today, China's consumer brands have not kept pace with the international market.

When we take a closer look at the consumer categories with the largest sales scale, such as automobiles, food, clothing, medicine, communications, and daily use, it is not difficult to find that our country lacks brands that can compete with other high-end brands in the international market. in addition, people's impression of domestic products still stays in quantity, quality, low price and low price. When it comes to buying a car, with capital, many people will still choose some big international brands, such as BMW, Mercedes-Benz, Porsche and so on.

In recent years, many Chinese brands have gone abroad and began to actively expand and open stores, such as Xi Cha, CoCo, Haidilao, DJI and so on.

As for the domestic beverage industry, it started relatively late, and there have been few brands left since the beginning of the last century. In addition, the domestic consumer industry is indeed relatively backward, there is spending power, but there is no good consumer goods. If we want the domestic consumer industry to develop, we also need to develop more high-quality domestic brands to promote internal consumption. The most important thing is that we should not be blinded by the word "China" as soon as we see the word "China". We need to be more tolerant, look at the problem rationally, and not immediately raise it to a higher plane of principle.

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