Lu Zhengyao, founder of Lu Zhengyao dynamic Luckin Coffee, was forced to execute 1200484220 yuan by the court.

Lu Zhengyao, founder of Luckin Coffee, is on the hot search list again.

This time it was Lu Zhengyao who was forced to execute more than 1.2 billion.

According to the China Executive Information publicity Network, Lu Zhengyao was listed as the person subject to execution by the Beijing No. 1 Intermediate people's Court, with the case number (2021) Jing 01 holding No. 763, and the target of execution was 1200484220 yuan.

Screenshot of China Executive Information Open Network

Baidu encyclopedia explanation

Compulsory enforcement refers to the people's court in accordance with legal procedures, the use of national coercive force, according to the legal effect of the document to clarify the specific implementation content, force the civil obligor to complete its obligations, in order to ensure the realization of the rights of the right holder. The documents that have legal effect include but are not limited to the following: civil judgment, realization of security real right ruling, confirmation of mediation agreement ruling, payment order and so on. As soon as they enter into force, the obligor shall perform them automatically. If the obligee refuses to perform, the right holder may apply to the people's court for compulsory enforcement. The right holder who makes the application is called the applicant, and the person named to perform the obligation is called the person subject to execution.

Prior to this, Lu Zhengyao was listed as the subject of execution by the Beijing fourth Intermediate people's Court and the No. 1 Intermediate people's Court in January and March this year, respectively, with an execution target of 1.367 billion yuan and 936 million yuan, respectively.

Coupled with the fact that Lu Zhengyao was forced to execute more than 1.2 billion this time, it means that Lu Zhengyao has three related execution targets in half a year, totaling as much as 3.5 billion yuan.

Lu Zhengyao entered the topic of Weibo on March 22nd because of the freezing of 270 million yuan of equity.

According to the official website of APP, Lu Zhengyao was frozen, and the underlying company was Shenzhou Youche Co., Ltd., the executive court was Beijing No. 1 Intermediate people's Court, the frozen equity was 270 million yuan, and the freezing period of 270 million yuan was three years, from March 22, 2021 to March 21, 2024.

According to public information, Lu Zhengyao was born in Pingnan County, Ningde City, Fujian Province in July 1969. he is 52 years old and the founder of Luckin Coffee. He also owns many companies, such as Shenzhou excellent car, China car Rental and so on.

Lu Zhengyao graduated from Beijing University of Science and Technology in 1991 with a bachelor's degree in engineering. EMBA; of Peking University Lu Zhengyao started entrepreneurial activities in 1994, including DITELTechnology, Beijing Huaxia United Science and Technology, United Automobile Club and so on.

2007 was the highlight of his life, and this year ushered in the beginning of his business empire. Lu Zhengyao established car rental in China in 2007. In only six months, Lu Zhengyao expanded car rental in China to 20 cities. According to relevant statistics, by the end of 2011, car rental in China had reached 26000. In addition, after the establishment of the Luckin Coffee brand, its expansion speed is also amazing. For example, Luckin Coffee was founded in October 2017, and Luckin Coffee was listed on the NASDAQ market in New York on May 17, 2019, setting a record for the fastest listing of a Chinese coffee brand from its founding to US stocks, raising a total of US $695 million and a market capitalization of US $4.25 billion, making it the largest Asian company to raise funds on NASDAQ IPO this year.

If you are interested in the history of Lu Zhengyao's business empire, please check out this article: can Lu Zhengyao copy the next "Rui Xing" game successfully?

After the first two entrepreneurial problems occurred one after another, the 52-year-old Lu Zhengyao's idea of "making a new career" has not diminished at all.

On May 12, the news of "Luckin Coffee founder Lu Zhengyao starting a business again" almost became the focus of attention of the whole network, in which the relevant media sources pointed out that Lu Zhengyao's re-entrepreneurship style will copy what he did on Chellona chauffeured car and Luckin Coffee. After the launch of this news, netizens have also aroused heated discussion.

On June 7, the small noodle business that Lu Zhengyao was preparing ushered in a new step of development.

Lu Zhengyao is the core member of the noodle shop named "fun noodles". According to the news, "fun noodles" will first be stationed in 14 first-tier or new first-tier cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Xiamen, Jinan, Tianjin, Wuhan and Xi'an.

It is understood that Lu Zhengyao is preparing a catering brand called "interesting noodles". Its main operating company is tongue Tip Technology (Beijing) Co., Ltd., which was established in August 2020. The registered capital is 10 million yuan, and the legal representative is Wang Hailong. According to shareholder information, Lu Zhengyao's old subordinate Zhang Ying (once a shareholder of Shenzhou Youche) holds 80% of the shares as a major shareholder and suspected actual controller. Tongue Tip Technology divides the country into two regions, headed by Li Jun and Zhou Bin (Zhou Bin and Li Jun are former vice presidents of Ruixing), while Qian Zhiya (Luckin Coffee's former CEO) focuses more on Shenzhou excellent cars, which Lu Zhengyao hopes to reshape the small noodle industry.

As for the plan to reshape the noodle industry, Lu Zhengyao plans to carry out 500 small noodle restaurants with an area of more than 100 square meters. in addition, a person familiar with the matter said: the noodle shop is only the beginning of Lu Zhengyao. Lu Zhengyao hopes to absorb other snack brands in the future to make a food city, and eventually it will be an online APP. This style of play seems to be similar to the two major brands started by Lu Zhengyao before, except that it is different. For this re-start-up of Lu Zhengyao, he no longer uses the way of wanton expansion, but chooses to promote it more finely.

At present, according to the information from the current brand manual, tongue Tip Technology uses Beijing as its headquarters and will set up four food R & D centers in Beijing, Xiamen, Guangzhou and Chengdu. Other cities are also promoting site selection, including Shenyang, Xi'an, Hangzhou and so on.

As the small noodle business ushered in new developments, what needs to be considered is: with the loss of former glory and Lu Zhengyao, whose target of execution is as high as 3.5 billion in six months, can Lu Zhengyao still gain the favor of capital?

* Image source: Internet

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