Luckily, Lu Zhengyao, the car rental owner in China, reported that Lu Zhengyao, founder of Luckin Coffee, was restricted from high consumption.

It has been more than a year since Ruixing's financial incident, but Ruixing's founder is still hot and has been on the hot search for many times.

First, Lu Zhengyao suddenly announced to attack the catering industry "noodle restaurant" business, and then a variety of "enforced" related news.

This time, Ruixing's founder received another "consumption restriction order"-Lu Zhengyao was restricted to high consumption.

According to public data, according to the China Executive Information publicity Network, Lu Zhengyao, founder of Luckin Coffee, added a new consumption restriction order on July 15, with the applicant being Shanghai Puyin Axa Asset Management Co., Ltd. the related case involved Lu Zhengyao's related execution case, which carried out more than 935 million of the target.

Lu Zhengyao is restricted from high consumption and China implements screenshots of the Open Information Network.

In March this year, Shanghai Puyin Axa Asset Management Co., Ltd. applied to the first Intermediate people's Court to list Lu Zhengyao as the executee, with an execution target of 936 million yuan.

According to the consumption restriction order issued by the Beijing No. 1 Intermediate people's Court, the court filed a case on March 05, 2021 to execute the application of the applicant Shanghai Puyin Axa Asset Management Co., Ltd. to execute Lu Zhengyao's civil case, because Lu Zhengyao failed to fulfill the payment obligations specified in the effective legal documents within the period specified in the enforcement notice. The court shall adopt measures to restrict consumption in accordance with Article 255 of the Civil procedure Law of the people's Republic of China and articles 1 and 3 of the Supreme people's Court on restricting the High consumption and related consumption of the person subject to execution.

Last month, Lu Zhengyao, founder of Luckin Coffee, was also on the hot search list because he was forced to execute more than 1.2 billion yuan.

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However, this is not the first time Lu Zhengyao has been listed as an executive and restricted to high consumption.

In January this year, Lu Zhengyao was listed as the person subject to execution by the fourth intermediate level in Beijing, with an execution target of 1.367 billion yuan. subsequently, because he failed to fulfill the payment obligations stipulated in the effective legal documents within the period specified in the enforcement notice, Lu Zhengyao was listed as a person who broke his promise and was also ordered to restrict consumption.

From the point of view of the cut-off point of time, it means that within half a year, Lu Zhengyao has three records of implementing the subject matter, totaling as much as 3.5 billion yuan, of which two payments totaling about 2.3 billion yuan came from AXA, and the other about 1.1 billion yuan from UnionPay.

Apart from these, looking at Lu Zhengyao's entrepreneurial process, it can be said that his entrepreneurial experience is quite rich, but unfortunately, it ended in "failure".

Lu Zhengyao is the founder of Luckin Coffee. He also owns a number of companies, such as China Rental car, China Special car and China excellent car.

He was the chairman and CEO of China excellent car, the chairman of the board of directors of China car Rental, the chairman of Beijing Baowo Automobile Co., Ltd., and the chairman of Luckin Coffee.

But today, whether it is China Rental car, China excellent car or Luckin Coffee, it is a thing of the past for Lu Zhengyao.

On January 31 last year, the American muddy Water Company publicly accused Luckin Coffee of data falsification. on April 2 of the same year, Lu issued a direct announcement admitting that he had fake. at this point, Lucky caffeine financial incident was forced to delist from the US stock market. Lu Zhengyao was also asked to withdraw from the post of chairman.

Under the influence of Luckin Coffee, Lu Zhengyao's Shenzhou Rental car and Shenzhou excellent car were affected. In March this year, Shenzhou excellent car was forced to be delisted, while the Shenzhou Rental car, which once made Lu Zhengyao's spectacular scenery, was also acquired and delisted. China car rental announced that private equity giant Anbokai plans to privatize it for HK $1.771 billion.

It can be said that after the financial incident of Luckin Coffee in April 2020, the Department of China created by Lu Zhengyao also collapsed.

After experiencing these "failures", Lu Zhengyao, who was once worth 2.3 billion US dollars (about 13.1 billion yuan), has also fallen from a Forbes tycoon to a "negative man" with huge debts.

It is understood that two years ago, Lu Zhengyao was ranked 194 on the Forbes China 400th rich list with a wealth value of 13.08 billion yuan. In April 2021, Lu Zhengyao ranked 908 on the Forbes global rich list with a wealth value of 2.3 billion US dollars. Now in half a year, Lu Zhengyao "created" three related executive targets, totaling 3.5 billion yuan, carrying three outstanding payments (a total of 3.5 billion yuan). Does Lu Zhengyao have any wealth? Can you also understate: "the wealth is relatively light, the significance of money is not great"?

Surprisingly, even so, Lu Zhengyao did not stop the pace he wanted to move forward, but tried to make a comeback-to prepare a new brand "funny noodles".

Lu Zhengyao, who has rich entrepreneurial experience, attempts to create a new brand, this time taking a fancy to the "noodle restaurant" business in the catering industry.

The so-called "noodle shop" business is actually a copy of Luckin Coffee's play. "fun noodles" is still a lightning mode. Lu Zhengyao's approach is to start with noodle shops and open 500 noodle restaurants across the country. In the future, he hopes to absorb other snack brands, make a food city, and eventually become an online App.

This re-entrepreneurship has also been defined by the outside world as Lu Zhengyao's battle to rectify his name.

However, so far, whether the "negative Weng" Lu Zhengyao, who fell from the altar, can successfully enter the catering industry is still a question mark.

* Image source: Internet

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