Why did Suzhou Matrix Coffee change its name? Tencent invests in coffee brand generation mathematician coffee valuation of 1 billion

The cutting-edge chain coffee brand "algebraist coffee (hereinafter collectively referred to as algebraist coffee)" has also received Tencent's investment.

According to the official website information of Sky Eye App, on July 15,"Dai Mathematician Coffee" won a new round of financing, with Tencent as the investor. After this round of financing, the brand is expected to be valued at 1 billion yuan.

According to public information, a number of industrial and commercial changes have taken place in the matrix brand management (Suzhou) Co., Ltd., the main operator of "Daoxianjia Coffee", and the shareholder has added "Shenzhen Tencent Information Technology Co., Ltd."; the registered capital has increased from about 1.4869 million yuan to about 1.6521 million yuan, an increase of about 11.11%.

The coffee brand "Daishujia Coffee" was founded in 2015 and is a local coffee brand in Suzhou. Up to now, it has received three rounds of financing.

In December 2019,"Mathematician Coffee" completed a round of angel financing, which was invested by Wuyuan Capital and Rongning Investment, which was also the first time that the brand received financing.

In December 2020,"Mathematician Coffee" completed Series A financing of tens of millions of yuan, and its investor was Yuansheng Capital, and Qingtong Capital served as the exclusive financial adviser for this round of financing.

According to the introduction of public information,"Mathematician Coffee" was formerly MatrixCoffee Matrix Coffee. Later, due to Trademark Registering and brand upgrading reasons, the brand will be fully upgraded to registered brand: Algebraist Mathematician Coffee in 2020.

As for the positioning of coffee, the coffee brand "Daimaojia Coffee" positions itself as a Chinese boutique trend coffee, advocates "unique coffee flavor drinks + aesthetic atmosphere", and provides coffee drinks and coffee atmosphere of "high quality and medium price" on coffee products.

As for the design style of the store,"Representative Coffee" also has its own views, such as the design type of the store will focus on "space and experience" and make different styles of design.

For more information on "Coffee for Mathematicians,"

Interested parties can view the following by themselves (click on the title blue word to jump to the full text).

"Another new coffee brand gets tens of millions of yuan in Series A financing!!"

"Coffee Brand" Mathematical Coffee "Store Design"

In the extension of stores, at present, the brand has about 50 stores, most of which are located in Suzhou, and some stores are concentrated in the first-tier and second-tier cities in Jiangsu, Zhejiang and Shanghai. According to previous statistics, at present,"Dai Mathematician Coffee" has been distributed in Nanjing, Ningbo, Jiaxing, Taicang, Changzhou, Hangzhou, Wuxi and other places.

Before this,"Dai Mathematician Coffee" also said that all the stores currently operated have achieved profitability. After "Dai Mathematician Coffee" has obtained tens of millions of yuan in Series A financing, it will accelerate the development of the coffee market. The brand is expected to achieve a total of more than 100 direct stores by the end of 2021. At the same time, it will also open more stores in Nanjing, Ningbo, Jiaxing, Taicang, Changzhou and Hangzhou. Now there are more than 50 stores. If it is to reach 100 this year,"Mathematician Coffee" will accelerate the layout of stores nationwide in the next five months.

According to investment sources, Klein, founder of Algebraist Mathematician Coffee, believes that the domestic offline coffee market five years ago was mainly competition between regional brands and regional brands, three years ago it was Chinese brands competing with Chinese brands, and now it may be Chinese brands competing with global brands. Now, under Tencent's blessing, it means that "mathematician coffee" or coffee market will be laid out faster.

Speaking of Tencent, in fact, this is not Tencent's first coffee layout.

On May 12 last year, Tim Hortons China, a Canadian national coffee brand, received exclusive investment from Tencent with a financing amount of 10 million yuan, the first coffee brand invested by Tencent.

To know that Tencent almost rarely layout coffee field, Tim Hortons also because Tencent "accidentally" and caused the public "collective" curiosity, since then, Tim Hortons has been actively working with Tencent to explore different forms of cooperation, such as in store location and in a variety of store forms such as e-sports, QQ music cooperation.

However, this is not the first time Tencent has been involved in coffee.

In September 2018, Tencent announced that it had reached strategic cooperation with Ruixing Coffee to reshape the "new retail mode" of Chinese coffee. The general content of the cooperation is that both parties will give full play to their respective advantages, jointly explore the application transformation of big data, mobile Internet, artificial intelligence and other technologies online scenes and intelligent marketing of Weixin Mini Programs (Mini), so as to help build Ruixing Coffee "Smart Retail" solution.

The partnership between Tencent and Ruixing Coffee is believed to be Tencent's earliest exploration of coffee, followed by an investment in coffee brand Tim Hortons.

Tim Hortons in Tencent support will be issued after the opening of 1500 stores in China, the coffee brand "on behalf of the mathematician coffee" and Tencent's hand seems to be aggressive, and "on behalf of the mathematician coffee" can attract Tencent such a large investment, presumably also has what extraordinary, as for the cooperation between the two sides will make what kind of decision, we still wait and see.

* Image source: Internet

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