When can Starbucks bring its own cup? Starbucks launches new "cup contactless service"

Starbucks once again promotes "environmental protection" related programs.

Starbucks, the world's largest coffee chain, said that starting from next Tuesday (August 24), Starbucks Starbucks will re-launch its "personal reusable cups" program in Canada, according to foreign media reports.

In addition, to encourage more consumers to bring their own "reusable cups", Starbucks will offer a discount of C $0.10 to consumers who bring their own cups each time.

According to Narcity and other media reports, Starbucks will also launch a new "contactless" service in Canada.

"contactless" service means that Starbucks partners will not touch the mouth of consumers' personal cups in the process of making drinks.

Considering the hygiene of the cup, Starbucks will use a "special ceramic cup" as an auxiliary tool, that is, in the process of making a drink, the consumer's cup will be made in a special ceramic cup. instead of directly holding the consumer's cup, as shown in the following figure.

Starbucks will also launch a "new paper straw" in Canada in late August to reduce waste, the report said.

It is understood that the newly launched paper straw has a good sense of experience after testing, and it is mainly used in beverage products that need paper straws, which are green and decomposable materials.

Starbucks reintroduced the measure and designed new paper straws in Canada to reduce the use and waste of disposable cups, both of which are conducive to the promotion of "environmental protection" programs from an environmental point of view.

In response, Lori Digulla, senior vice president and general manager of Starbucks, said:

"since it was announced that the company will eliminate all disposable plastic straws, Starbucks in Canada has been focused on finding straw alternatives that meet our quality standards and customer needs, and we are proud to be able to get rid of disposable plastics. implement a sustainable development plan to help the planet solve environmental problems."

In fact, Starbucks has already introduced its own "reusable cups" long before that. On March 4 last year, Starbucks was forced to announce a temporary suspension of the use of personal cups in Canada because of the epidemic.

Starbucks announced that it would temporarily suspend the use of personal cups in stores because of concerns about the spread of novel coronavirus, and this is the first time that Starbucks has stopped consumers from bringing their own cups to the store to buy drinks since the introduction of its own cup policy in 1985.

Rossann Williams, president of Starbucks Canada at the time, said in an open letter:

The COVID-19 epidemic has brought a lot of uncertainty to people's daily life. For the sake of the health of partners and customers, the policy that consumers can bring their own reusable cups to Starbucks is cancelled. All drinks in stores use disposable cups to make coffee, and customers are prohibited from carrying their own reusable cups since March 5 last year. At that time, however, Starbucks officials did not elaborate on how long the measures would last and other relevant details.

Now Starbucks once again allows Canadian consumers to bring their own cups to drink coffee in order to comply with the general trend of green protection.

So far this year, Starbucks has announced the elimination of disposable cups in several countries.

Starbucks launched a "phase-out of disposable cups" program at all Starbucks stores in South Korea on March 6, followed by a two-month trial of reusable cups at five stores in Seattle, USA. On June 3, Starbucks announced that it would stop using disposable paper cups by 2025, covering all Starbucks stores in Europe, the Middle East and EMEA.

For more information, please see this article, "Starbucks will stop using disposable paper cups, and you will have to pay a deposit to drink Starbucks in these places" (click on the blue word in the title to jump to the full text).

In addition, in terms of straws, in order to reduce the use of straws, Starbucks re-launched the "cup lid" design on September 10 last year, that is, using direct drinking cup lids instead of straws. It is understood that the lid of a straight drink cup is 9% less plastic than the previous lid.

In fact, to sum up, whether it is the use of reusable cups or the introduction of new paper straws, Starbucks revolves around the theme of "environmental protection." Starbucks has previously pointed out that Starbucks has been committed to environmental protection and has pledged to reduce carbon emissions, water consumption and waste by 50% by 2030. "reusable cups" are part of this commitment to reduce waste by 50%. It is not difficult to find that Starbucks is working hard to achieve this long-term environmental protection plan.

* Image source: Internet

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