Does Starbucks count as high-end coffee? how many Starbucks stores are there in Shanghai?

According to the CCTV financial report, there are more than 8000 cafes in Shanghai.

Starbucks, the world's largest coffee chain, has opened nearly 100 cafes in Shanghai in a year.

The 900th coffee shop in Shanghai, located at the Guang Fulin site in Songjiang, Shanghai, is here, Starbucks said on its official Weibo account on Sept. 20.

It looks like ↓↓.

In terms of store type, this store belongs to the ordinary normal core store.

However, the location of this cafe is very unique.

It is understood that the Guangfulin site, located on the north side of Guangfulin Village, Fangsong Street, Songjiang District, Shanghai, is a Neolithic site, which is recognized as the root of Shanghai and the source of Shanghai style, and many of the development of Shanghai culture began here.

In terms of space area, the store has a total of two floors of space, the main color of the design in the store is mainly gold.

The overall shape of the Starbucks store can be said to be in line with the surrounding building environment, and it seems that the overall design of the store is as strong as ever. However, in today's article, we will not extend Starbucks' design, because Starbucks is a never-ending topic in store design.

As CCTV Finance pointed out: at present, Shanghai has more than 8000 cafes, making it one of the cities with the largest number of cafes in the world, while Starbucks currently has 900 stores in this city. Starbucks can be seen everywhere.

For Starbucks, Shanghai is not only the city with the largest number of Starbucks stores in the world, but also one of the starting points of Starbucks' continuous development in China.

In terms of store types, Starbucks has opened a variety of store types in Shanghai alone, including Starbucks normal stores, Starbucks Zhenxuan stores, Starbucks Zhenxuan Coffee Brewery, Starbucks Zhenxuan Coffee Roaster, Starbucks Zhenxuan Shanghai Roasters, Starbucks Community Pet friendly Store, Starbucks Now-Starbucks Coffee Express concept store and so on.

A variety of Starbucks stores in Shanghai

It is worth mentioning that do you still remember the first Starbucks Container concept store opened by Starbucks on September 9 last year?

This Starbucks concept store is located in Shanghai Zhiwan Kechuangyuan, its predecessor is the warehouse land of Shanghai No. 3 Wool Textile Mill.

The store is Starbucks' 800th store in Shanghai, setting a new record for the densest layout and richest format of a single city in the world.

Now, a year later, Starbucks Shanghai has welcomed its 900th store, that is, in just one year, Starbucks has opened nearly 100 cafes in Shanghai.

Previous relevant data show that Shanghai can be called the "capital of coffee", performing very well in the scale and frequency of per capita consumption.

According to a report on the White Paper on China's current Coffee Industry, by the end of 2020, the number of cafes in China has exceeded 100000, of which China currently has 108000. In addition, the number of cafes in Shanghai ranks first in the country.

Data show that as of January 2021, there were 6913 cafes in Shanghai, the city with the largest number of cafes in the world.

Source of picture: looking at the data

By September, there were more than 8000 cafes in Shanghai, and domestic companies such as manner,seesaw,M Stand and% Arabica have chosen to settle in Shanghai. Even Blue bottle, known as the "Apple of coffee industry", intends to locate its address in Shanghai, prominently, which is a must-compete place for coffee brands.

Judging from the above data, it is not difficult to find that the competition among cafes in Shanghai is very fierce.

Starbucks as the world's largest coffee chain brand, although it is very famous, but now there are numerous coffee brands with strong momentum.

As we said in the previous article: in addition to Starbucks itself, in the middle is Luckin Coffee, who has climbed back to the "safe zone" from the "edge of the cliff", followed by new coffee brands such as three-and-a-half dinners, Yongpu, Sumida, Manner Coffee, Seesaw and algebraist Coffee, as well as countless emerging coffee players, in this context, Starbucks is facing great competition.

Since Starbucks entered the Chinese market in 1999, China has become the fastest growing and largest overseas market of Starbucks in the world in the past 22 years. On July 28, Starbucks released its results for the third quarter of fiscal 2021, which showed that as of the end of the third quarter, Starbucks had 33295 stores worldwide and 5135 stores in China.

For its fiscal year 2022 goal, Starbucks also plans to move to 230cities by the end of fiscal year 2022, bringing the total number of stores in China to 6000.

* Photo Source: Weibo official Starbucks Network

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