Is Fuzhou lucky double-decker bus coffee car creative? what is the color of Ruixing brand? what is the blue theme store?

Today's coffee brands are better at playing than each other.

Luckin Coffee also drives a "coffee car" and is still a "double-decker bus coffee car".

No gossip, first picture ↓↓

According to reports, this "double-decker bus coffee car" is located in Fuzhou Big Banyan Tree Cultural and Creative Park. It is the first Luckin Coffee "double-decker bus coffee car" in Fuzhou.

Judging from the design and shape of the picture, the bus coffee car looks quite conspicuous.

The car body has a conspicuous Ruixing LOGO design and the words "luckin coffee Luckin Coffee".

There are a total of two floors in the space area, and Lucky has also arranged several sunshade seats outdoors.

Speaking of Luckin Coffee, what impresses us most should be the icon design of "Milu deer" and the typical "business blue".

The overall color tone of the bus coffee car is still based on Luckin Coffee's classic "blue".

The indoor environment also looks very clean, and the second floor is also equipped with air conditioning, which can be said to be very sweet !

All in all, the whole coffee car gives people an amazing visual sense of experience.

On the other hand, there is no big difference between drinks and the packaging of drinks and ordinary lucky stores.

Some netizens who went to sign in said:

Lucky is getting better and better at playing.

This is so interesting.

The environment is wonderful.

Lucky is so good at it.

The most beautiful sunset bus.

"this lucky family is so great."

It looks like a flood of praise.

In June last year, Luckin Coffee also built a Luckin Coffee restaurant.

The store opened on the pedestrian street of Hefei, Anhui Province. Because it was the first Luckin Coffee dining car restaurant in the country, it quickly became popular locally and became one of the top stores in Hefei by sales.

According to previous reports, the front of the dining car restaurant is equipped with a sunshade and tables and chairs, so customers can rest here, combined with the local food street is also a bright spot.

As for why there is such an idea, Luckin Coffee said: building Luckin Coffee's store into a dining car restaurant is not only to improve Luckin Coffee's exposure, but also to let tourists from Hefei and other places know more about Luckin Coffee and his brand culture.

In addition to using the elements of the "coffee cart", Luckin Coffee has also opened many creative coffee shops in the past few years.

Ruixing opened its first theme store in January this year. What is more interesting is that the name of this theme store is "spicy theme store".

It is understood that what is special about this store lies in the overall design.

The "hot theme store" is located opposite the landmark Hongya Cave in Chongqing, which gives people a new look in the shape and design of the store.

The "hot theme store" focuses on cool style, with a combination of red and white, metal and glass elements, the whole store tone is mainly red and white, red naturally represents spicy, white represents cool, very creative.

And it has also created a "spicy intelligence wall" with more than 3000 flipped boards, where consumers can use a combination of flipping boards to collage their own spicy quotes.

When it was the cherry blossom season in March this year, Ruixing suddenly launched a cherry blossom-themed store that was very suitable for the occasion.

After the launch of the cherry blossom theme store, which is full of tender pink powder and full of design sense of a girl's heart, it has also been praised by many netizens.

The theme store is located in Sinan residence in Shanghai, and the decoration and furnishings of the whole space are very bright. The biggest change is that the cherry blossom theme is very appropriate. For example, the classic business LOGO in the past has become a girl fan, and the whole space design is so deep in the girl's heart that netizens shout: this is the feeling of first love.

In 2019, Ruixing opened a space-themed coffee shop.

This Luckin Coffee salute NASA theme store is located in Beijing.

The design integrates a large number of space elements with a sense of technology and design, and space elements such as space capsules, slides, planetary chambers, interstellar astronauts and lunar photo walls can be seen everywhere in the store.

Of course, Lucky Cafe's creativity is much more than this, because of the length of the article, I will not introduce them one by one here.

Last.

Whether it is "double-decker bus coffee car", "Luckin Coffee dining car shop", "spicy theme shop", "cherry blossom theme shop" or "aerospace theme shop", in fact, these unique coffee shops not only provide consumers with a more interesting and fun new scene consumption experience, but also bring lucky consumers with different needs. At the same time, Lucky resonates with consumers through innovative design to produce a topic effect. In order to get new users and new traffic, why not kill two birds with one stone.

* Photo Source: Little Red Book Network

Thank you for the photo of "double-decker bus coffee car" provided by "Little Red Book Lara Irene"!

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