Coffee market financing 4.6 billion coffee brand Manner M Stand Seesaw Sumida Kawagawa set coffee why popular?

Compared with last year, this year's coffee market looks particularly magical-the coffee market is hot again.

Last year, many people were saddened by the revelation of Ruixing's financial fraud, thinking that coffee was not a good business, but today, Ruixing not only did not fall down but lived a better life. So far, Ruixing's market capitalization has returned to 3.9 billion US dollars.

On October 21st, Luckin Coffee, who was forced to delist from Nasdaq, released his unaudited financial report for the six months ended June 30, 2021. Many of the figures in the report are surprising: Luckin Coffee came back from the dead. Revenue maintained a sharp growth trend and losses narrowed sharply in the first half of the year.

The financing heat of coffee suddenly broke out in the first half of 2021, capital poured into the bureau, and the domestic coffee market opened the "money-sucking mode". According to the latest data from relevant media, there were 21 financing events related to coffee projects from January to September 2021, with a total financing of more than 4.6 billion yuan. Coffee brands such as Manner, M Stand, Seesaw, Sumida, Eagle set Coffee, Algebraic Coffee and other coffee brands have won the popularity of capital. There is even a lively situation in which "M Stand" is valued at 4 billion, "MANNER" has completed four rounds of financing in six months, and Sequoia, Hillhouse, Meituan, Byte, Ali, Tencent and so on wantonly participate in the coffee track.

According to media reports, if calculated according to the number of stores of new players in the domestic coffee market and the corresponding market value, M stand's single store valuation is about 67 million yuan; Seesaw is about 34 million yuan; Manner's single store valuation is more than 100 million yuan, the figure is four times that of the global coffee chain Starbucks.

Not long ago, the boutique coffee chain MANNER COFFEE was reported to be coming to Hong Kong IPO, which is expected to raise US $300m, but in the end, Han Yulong, founder of MANNER COFFEE, responded that the company had no related plans.

At the same time, "unprofessional" players are also keeping an eye on the coffee market, and the entrants to the coffee track have become more extensive and diverse.

For example, Today convenience store opened a coffee shop, implying that Today convenience store also officially joined the boutique coffee track.

Of course, there are other examples of this:

Tongrentang's IP Health entered the coffee market and launched a series of "bitter plus bitter herbal coffee" at the Taobao creation Festival in July.

To facilitate the bee's "sleepless Sea" to enter the coffee track, and set up a beverage research and development team to provide consumers in Beijing, Shanghai and Guangzhou with good and inexpensive coffee through self-service freshly ground coffee machines, which can sell up to more than 300 cups a day, and plans to expand to 1500 nationwide by the end of this year.

Functional drink brand "Eastroc Super Drink" for the first time in the field of cross-border coffee to sell ready-to-drink coffee "Dongpeng big shot".

Zhang Zhongjing Pharmacy, which sells medicine, began to sell coffee across the border in Zhengzhou.

At this point, there are still many such "unprofessional" players (coffee shops can be said to be versatile in cross-border industries). You can check this article for details:

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"" the coffee is so curly. "

In terms of the number of cafes, there are also reports this year that there are more than 8000 coffee shops in Shanghai and more than 6000 coffee shops in Chengdu.

Such as three and a half meals, time extract and other new coffee brands are also rapidly seizing the offline market. Boutique coffee brand "three and a half" has opened the country's first offline into the force Force Flying concept store; boutique coffee brand Yongpu Coffee is about to open its first offline test store, which is expected to open at the end of October or early November this month; soon, Blue bottle Coffee, the world's hottest boutique coffee brand, will also enter the Shanghai coffee market.

Last. Since coffee is an endless topic, then we might as well guess, new players continue to emerge, high capital rush to register the coffee market can usher in the trillion coffee market as scheduled? * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.