What is the brand of Yezuishan? which company has acquired it? Shenzhen Municipal Bureau of Supervision responds to the incident of gold and jade twisting olives with thousands of yuan

Known by netizens as "Herm è s in the beverage industry-1000 yuan juice" and then on the hot search list, this time it was the response of the Shenzhen Municipal Bureau of Supervision.

At 22:40 on the evening of November 22nd, the Shenzhen Market Regulatory Bureau released a message that recently, a short video platform reflected the situation of a beverage store in Shenzhen selling "1000 yuan drinks", which aroused online attention. Shenzhen Market Regulatory Bureau has quickly launched the on-site verification work, and the relevant situation will be reported continuously.

Here's the thing: on November 22, a video shot by netizens sparked a heated debate on the Internet.

In the video, a man buys a drink in a beverage shop and repeatedly confirms the price of a drink at 1000 yuan to the clerk, who then tells the clerk that the price of the drink is indeed 1000 yuan and has to wait for three hours. Then # milk tea shop responded to 1000 yuan per drink # and # Shenzhen milk tea shop 1000 yuan per drink # topic at the same time Qizhi entered the hot search list of Weibo. So, why is a drink so expensive at 1000 yuan? The store also responded: "the raw material is olive juice, the price is more than 800 yuan per jin, the production process is also troublesome, it takes 3 hours, and the cup is 450 milliliters of the town shop treasure gold cup." In addition, a number of store staff also said that all stores can buy the above olive juice. One of the stores said: "the olives are used for a long time and the varieties are more expensive, so they can sell 3 cups a month."

According to the store: 1000 yuan a cup of olive juice is selected "100 years of gold and jade three-twist olives", when making drinks will choose a jin of gold and jade three-twist olives, coupled with transportation costs and labor costs are not expensive.

The data show that "Golden jade three-twist olive", which originated in Jinzao Town, Shantou City, is a famous, excellent and rare variety of olives, which tastes sweet and less astringent than ordinary olives. It can be divided into special grade and first class according to the characteristics of color, shape and single fruit weight, and the price is also different.

In this regard, netizens have different opinions.

Some netizens think that:

"the cost itself is expensive, and the product is clearly priced, so just don't drink if it's too expensive. After all, people clearly price it, and they don't force others to buy it."

Some netizens also pointed out:

"selling a cup for NT $1000, I like to mention several hot searches, which simply makes a lot of money."

"this is a very successful anti-marketing, a drink of 1000 yuan on two hot searches, enough to attract the eye."

Another netizen said:

"this is just a gimmick for businesses to attract popularity and traffic, and most of what is really sold in the store is a popular drink worth about 20 yuan."

According to reports, this drink, which attracted the attention of many netizens, is called Ye Suishan, and it is worth noting that this olive juice is not the latest launch of this store, and it has been available since its opening in 2019.

It is learned from a certain platform that in addition to the "treasure of the town shop" series, the drinks in this store also have cheaper drinks, such as regular molecular juice products such as Hawthorn full, Hawthorn strawberries and treasure oil citrus king, whose prices are set in the range of 25-35 yuan.

Yezuishan opened its first store in 2019 and opened 23 stores in Shenzhen in less than three years. In addition, its affiliated company Shenzhen Haolin Restaurant Co., Ltd. was established in September 2017, with a registered capital of about 345500 yuan and its legal representative is Liang Jinlin. At present, Shenzhen Haolin Catering Co., Ltd. has set up more than 40 branches, of which more than 30 were established in 2021.

Last.

With regard to the follow-up news that the Shenzhen milk tea store attracted a lot of attention from netizens due to a glass of juice worth 1000 yuan, we'd better wait for the results of the on-site inspection of the Shenzhen Municipal Supervision Bureau.

* Image source: Internet

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