What's the name of a small blue cup of coffee? Is the blue cup coffee Blue Bottle Coffee coffee beer delicious?
Blue Bottle Coffee Blue bottle Coffee, as we all know, is a popular boutique coffee brand in the United States. Just a few days ago, Blue Bottle Coffee HongKong sent out a post showing: launch a new product Coffee Lager!
Related news shows that the extension of this new product is in the form of cooperation. Blue Bottle Coffee invited H.K. Lovecraft, a Hong Kong brand specializing in rag beer, to cooperate and develop a new product-Coffee Lager.
According to reports, the new product Coffee Lager is a popular blend of blue bottle coffee and home-baked coffee Bella Donovan added to the beer. Because Bella Donovan coffee has an alcoholic charm, combined with beer, the overall flavor combines the rich wheat flavor and distinct hops aroma unique to the traditional Lager, thus subverting everyone's inherent impression of coffee and beer.
At present, the new product has taken the lead in selling in Hong Kong, Blue Bottle Coffee said: I hope Coffee Lager can bring positive energy to customers' lives.
However, this is not the first time Blue Bottle Coffee has been involved in beer.
In fact, in July last year, Blue Bottle Coffee launched a limited "blue bottle coffee light beer" in conjunction with Japanese craft beer brand Isekuya ale.
Similarly, the product is also in the form of a blend of its popular coffee bean "Three Africas" beer. Because it combines the dual flavor of coffee and beer, it is also loved by many people after its launch. Some netizens said: it tastes refreshing, and the beer also has a fresh citrus flavor, even people who don't like coffee will like it.
The "Coffee + xx" category has long been the focus of creative coffee, and blending coffee with wine is nothing new. Starbucks, the world's largest coffee chain, launched a number of alcoholic coffee drinks after it opened a flagship store in Beijing in 2018. But Starbucks' involvement in alcohol was even earlier in 2016, when Starbucks started selling alcoholic beverages in some stores in the United States.
Back to now, in fact, "coffee + wine" is also a very popular mode of operation in the market. For example, Shanghai Yingji Coffee launched a popular "Maotai Coffee" at the opening of Tmall's ideal Life Cafe, and a mini Cafe in Hangzhou created a "Maotai latte", which has received a lot of recognition since its launch.
In addition, there is a blend of coffee and wine even in stores, and now there are "cafes" hidden in taverns everywhere on the market. "(it was previously reported that you can jump to the original text by clicking on the blue word), such as the lavish coffee brand" M Stand "launched five M Stand day and night wine-themed restaurants on Oct. 13, so much so that we made a bold guess at that time: will there be more new players involved in the" wine "business on the coffee track in the future, or there may be a large number of pubs in the coffee industry.
Blue Bottle Coffee once again involved in the beer sector to launch new products, perhaps also took a fancy to the market for this demand for business opportunities.
* Image source: online coffee bean information, please follow the coffee workshop (Wechat official account cafe_style) professional coffee knowledge exchange, please add Wechat account kaixinguoguo0925
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