AKB48 Idol themed Cafe Akihabara Hong Kong and Taiwan stores have closed down one after another, Fuzhou, China has become the exclusive store in the world.
Do you have any idols in front of the screen? Idol actually refers to the artists that people often say nowadays, and some talent economic companies will focus on training some young people to commercialize their images in order to meet the standards of idols. A large number of fans will be attracted by their image, attractiveness and personality. In today's society, idol culture is becoming more and more popular. One of the most important points is that social pressure is increasing, and idols with the purpose of "peddling dreams" have become a new direction for fans to escape the troubles of daily life.
Girl idol can be called a model of today's idol industry. Japan is the cradle of girl idols. At present, more than 10000 girls have become idols in Japan, and there are more than 3000 active teams. Among them, the most famous is the AKB48 Girls.
Next, let's introduce this idol group. AKB48 is a large Japanese female idol group, founded on December 8, 2005 and made its debut in a mainstream orchestra in 2006. The troupe is named after Akihabara in Tokyo and has its own performance theater in Akihabara. The team is based on the concept of "face-to-face idols" and will perform every day. After many increases and decreases, the number of members is now as high as more than 100. The system of the combination is also very complex, the whole group is divided into five teams, each team has 16-23 formal members, in addition, there is a graduate team.
In order to get closer to the fan base and broaden the industrial chain, the company opened its first AKB48 Cafe and Shop outside JR Akihabara Station in 2011, and the business is still very hot. So the company opened stores in Hong Kong and Taiwan in 2013. After a wave of local fans clocked in, the Hong Kong store closed in 2014 and the Taiwan store closed in 2015. You think it's over? Not yet. In 2016, the company opened two more stores in Osaka and Fukuoka, Japan, and then a familiar scene came! Two stores closed in 2017, while the first one closed in 2019. Is it over? There is still no. In 2020, the company opened one in Fuzhou, China! Is it closed? No, it's still here! And it is the only flagship store in the world!
The coffee shop offers light meals and desserts based on recipes made by AKB48 idol singers, where diners can enjoy AKB48 songs and videos while playing AKB48 songs and videos on a large screen set around the inner space. There is also an affiliated store that sells AKB48 exclusive goods, and there will be special meetings with AKB48 members in the coffee shop.
Except in Japan, AKB48 has sister groups in foreign cities, that is, the ideas and features of the above operation model are sold as intellectual property rights, and the model is promoted all over the world. JKT48 was founded in Jakarta, Indonesia in 2011 and AKB48 Team SH in Shanghai, China in 2016.
Even if there are sister groups, will there be less AKB48 Cafe and Shop? In November 2020, Chinese mainland opened its first AKB48 Cafe and Shop in Fuzhou. Officials explained that the reason for choosing Fuzhou is to integrate themed coffee into the culture of the thousand-year-old city and become a new business card for tourism and a new economic landmark for night tours in Fuzhou.
There should be many AKB48-themed cafes in Chinese mainland. There are not only AKB48-themed restaurants, idol handshakes, AKB authentic restaurants, AKB members' interactive meetings, but also newly upgraded theme parks and other content to integrate into Chinese culture, so that more Chinese fans can get close to AKB48 culture.
Through the official release of the photos, we can see that the whole store continues the style of girl idols is very pink. The shop assistants are all young girls, dressed in uniforms and full of youthful vitality. According to netizens, the service attitude of the shop assistants is so good that they are allowed to visit even if they do not order food in the store.
As a coffee restaurant, food is the key. AKB48 Cafe and Shop did not snub at this point. There are many kinds of AKB48 food, including desserts, drinks, cold drinks and light meals, all of which are chosen by fans according to the preferences of idols. On the menu, there are also recommendations from idols and descriptions of the taste of dishes, which can be said to be very sweet. As for the price of meals, it is understood that the unit price of coffee is about 30 yuan, and the price of dessert is about 40 yuan.
Finally, there is a soul torture. If there is a cafe that customizes menus with your idol, offers themed experiences and limited perimeter, will you clock in?
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