Nestle caffeine is unfair to be scolded! Fans of Yiyang Qianxi boycott Nestle instant coffee
Yesterday, @ Nestle Coffee China's Weibo attracted the attention of onlookers, roughly around the following points: "this wave of operation is very bad", "treat differently", "who is your spokesman" …... Adhering to the principle that melon must be eaten, netizens immediately incarnated into Sherlock Holmes, looking for melon vines on the official Weibo.
Here's what happened. At 11:29 on January 29th, Nestle Coffee China sent birthday wishes to Hu Yutong, the spokesman of "Nestl é absolute Dark Series". Then this wave of operation, caused the "Nestle Coffee Brand" spokesman Yi Yi Qianxi fans dissatisfaction, because the previous day November 28 is Yi Yang Qianxi's birthday, but the official did not send official birthday wishes!
The dissatisfaction of the fans made the official blog of Nestl é "tremble" and immediately launched a Weibo saying "Congratulations on Yi Yang Qianxi's second mention of the Golden Rooster Award" in the evening. The original purpose of Guanbo was to ease fans' doubts about unfair treatment, but I never expected it. I was scolded even harder! The reason is that with hindsight, many people feel that this Weibo is very insincere and doubt whether Yi Yang Qianxi is still endorsing Nestle Coffee.
After the suspicion appeared, some netizens immediately called Nestl é customer service to inquire about this matter, and the customer service also said that Yi Yang Qianxi was still the spokesman of your company. The matter is not over yet. When fans who were already dissatisfied with the unfair treatment heard that they were still cooperating, they began to extend another problem, because Nestle's insincere cooperation with spokesmen and its hot operation attracted a collective "boycott" from fans. They said one after another that they would not buy anything in the future, and they would ask the people around them not to buy it.... Nestle official blog is also very magnanimous, blocking a lot of fans who spoke.
Although everyone is aware of this "boycott", Nestl é is I don't care to this group of consumers. But based on the huge fan support group and the attitude of fans trying to make this unfair public, it is estimated that Nestl é's reputation will be affected more or less this time.
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