Tims China entered the Metro Coffee track to find a new scene, but netizens thought that the two were holding together for warmth.
Have you ever thought about the experience of drinking coffee in the supermarket? Supermarket shopping tired, in front of a familiar brand, drink a cup of coffee, improve combat effectiveness, continue to buy!
On November 26th, the official account of Tims Coffee announced that Tims Coffee was officially stationed in Metro, and called this cooperation store "Tims Go Jiefeng Store". It is understood that Tims China is the exclusive cooperative brand of Metro in China, and Tims Go Jiefeng store is a convenient store model in the form of Tims stores in China.
In the tweet, Tims Coffee even announced in advance that seven ims Go Jiefeng stores will be opened in November, including Xigang in Dalian, Huayu in Chengdu, Chengdu Hi-tech, Chengdu Qingyang, Qingdao Sifang, Qingdao Huangdao and Nanjing Kazimen Maidelong Jiefeng Store.
According to Yahoo Finance: with the first batch of cooperative stores, Tims China has more than 335 stores in China.
Tims Coffee does not need to be introduced too much. he was founded in 1964 and is a classic representative of Canadian coffee. In May 2018, Tim Hortons and Descartes Capital Group jointly established Tim Hortons China. The coffee workshop also reported quite a lot of news about Tims coffee in the previous tweets, which you can find and read by yourself.
Metro, which was also founded in Germany in 1964, targeted the Chinese retail market to enter China first in 1996. As an international supergiant, Metro currently has nearly 100 stores and more than 20 million members in 60 cities in China. At the same time, it is also the supplier of many five-star hotels for the Olympic Games, the World Expo and the BRICS Summit. Metro is a comprehensive online and offline omni-channel retail, which can be called the leader in China's wholesale and retail industry.
Chen Zhiyu, Deputy CEO of Metro China, said: "I am very pleased that Tims China has become one of our main tenants. We believe that Tims China will bring convenience and quality coffee products to our members. The interactive partnership between Tims China and us will create a close relationship between daily shopping and coffee consumption, which will greatly improve the overall shopping experience of users. We are very excited about this. "
The potential of China's coffee market is boundless, indeed. The fact that China is the world's fastest growing coffee market was revealed in a conversation between Peter Yu, chairman of Tims China, and Reuters. In the face of such temptation, capital surges one after another. The more fierce the competition, the more need for differential development, how to jump out of it is a difficult problem that already has a huge mass base brand.
Peter Yu said: "the epidemic has driven the growth of coffee distribution business, so having smaller stores like Tims Go can make Tims China grow faster. "
According to narrow door data, in October, Meituan takeout stores in tims China sold as much as 1037 pieces a month. Takeout gradually occupies the total proportion of sales in the catering industry, and the distribution business has become popular in the market. The compact Tims Go will become the site for Tims coffee, which will drive up sales while solving store costs, which is expected to further promote Tims's strong expansion in the domestic market.
Photo: Tims China Weibo
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