Escape from work by starting a business? What was the result of spending all your savings to open a cafe before the age of 30?

# how to run away from work through entrepreneurship # is a hot topic on Weibo recently, which comes from a recently popular social observation experimental program that challenges transformation. Each episode invites a successor from one of China's top companies to help a poorly run corner store formulate a renovation plan and try its best to double its monthly turnover during the 30-day challenge cycle.

The tenth episode tells the story of a cafe whose business is about to fail, which has aroused heated discussion among many netizens.

In Hangzhou, Zoey and Viola used their savings to open a cafe called Flamingo before the age of 30.

On the show, Zoey revealed that he had previously worked for a psychological counseling firm. He holds the title of one post and works in three or four positions at the same time, and he never gets a break for overtime. Not only that, leaders will continue to use some ways to suppress employees in their work. Struggling every day, fighting every day, as soon as I open my eyes, I feel like I'm not myself.

This is the common pain of almost all migrant workers. 996, 007, the restrained, belittled, repressed workplace environment and the prescribed KPI, working seems to be an endless road of pain.

So the two young post-90s started an escape business. On the one hand, the purpose of opening a coffee shop is to get rid of the fast-paced workplace life, and on the other hand, like most cafe owners, it is to return a piece of pure land to the world in the hustle and bustle. They want to provide young people who travel in the city with a place other than their company and home, a place where they can really start their lives.

But how is it that easy to start a business? The ideal is beautiful, but the reality is very bony. On the show, Zoey and Viola revealed that the cafe they run faces a financial deficit almost every month. What if there is one less store in the world? Innocence and helplessness suddenly hit them, so they began to question such a life and whether they could have both slow life and keep the shop alive.

The arrival of the reform officer exposed the shortcomings of the cafe.

First of all, there is no memory point for the decoration of the door. It is surrounded by residential buildings, and the smell of wine in today's market is also afraid of the depth of the alley, so the first step is to change the door of the cafe to a jump-off style.

The second is business hours. Zoey thinks that after escaping from the life of working workers, he no longer has to work more than 10 hours a day like a robot, so the business time is set at around 12:00. However, the reform officer believes that this is the deviance of entrepreneurs, the need to increase contact time with customers, and it is very important to understand the types of consumption time and consumption of customers.

Whether or not to open takeout is also a contradiction between the two sides. Zoey thought takeout was soulless, but the reform officer told him to "live before he can keep fit from afar."

What is impressive is that the reform officer asked the soul of the two young people, "have you done enough for this?"

Of course, reducing energy consumption is not a thing that needs to be criticized. Everyone likes a slow life. But if you hold the idea of running away from work by starting a business, it is very likely to end in failure.

When you think about it, young people would rather take risks to start a business than work for the following reasons:

1. In the era of high consumption, the wealth gained by working has been unable to meet the needs of people's life. In order to harvest more wealth, starting a business is the best choice.

2. The volume in the workplace is too serious and the work pressure is great. Many people mistakenly think that they are the boss and can do whatever they want.

3. Starting a business is a more challenging thing. You are working for yourself, so you can devote yourself more wholeheartedly.

"should I quit my job and start a business?

If you have this idea, you need to know that no one can casually succeed, so be in awe of starting a business. Starting a business is not an escape from reality, it is a process that takes effort and continuous running. The coffee shop is by no means a quiet time on the face. it is the coffee shop's love of coffee, recognition of its value and dedication to it.

Photo source: Weibo