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Ruixing Coffee goes further and further on the registered network hot word trademark,"crooked drop" and "lucky fish"

Published: 2026-04-04 Author: World Gafei

Last Updated: 2026/04/04, Have you ever used the Internet buzzword "YYDS"? Yyds, also transliterated as yds. Do you know where this internet buzzword came from? Archaeology, YYDS first came from the mouth of an anchor in the e-sports circle. The anchor was a fan of the professional player "UZI" and was broadcasting live.

Have you ever used the Internet buzzword "YYDS"?

Yyds is also transliterated as crooked Ace. So do you know where this online buzzword comes from? Archaeologically, YYDS first came from an anchor in the e-sports circle, who is a fan of professional player "UZI" and praised many times in the live broadcast: "Uzi, eternal god." Later, don't take it as an interjection to quickly circle in the major platforms.

After coming out of the circle, the application scenario of yyds continues to expand, which can be used not only to praise people, but also to praise countries, institutions, organizations, and even one thing. In any case, everything can become a god.

Luckin Coffee, who has a keen sense of smell, took a fancy to the influence of "YYDS". In May 2012, Luckin Coffee used Liluxiu as a spokesman to launch the "Lucky YYDS" advertising film in order to get closer to young people.

"YYDS" slogan with "just want to get off work" the expressionless action of getting coffee, but also in bilibili, Little Red Book, Weibo popular, Luckin Coffee gained a wave of popularity. Then, according to the China Trademark Network, Luckin Coffee (China) Co., Ltd. applied for the registration of the "YYDS askew Ace" trademark, the registration number is 56235322, classified into 43 types of catering and accommodation, and the current trademark status shows that the application is in progress. At the same time, there are "lucky ice coffee yyds", "yyds askew Ace", "askew Ace" icons are also under application.

At the same time, # Luckin Coffee registered YYDS trademark # topic also quickly appeared on the hot search.

However, many netizens did not understand this and expressed their opinions one after another: "register what is in the culture of young people as their own and then sell it to young people?" "the word was coined by netizens. Do you still have to ask netizens if they agree?" Some netizens even joked that "e-sports Terrier was registered first by those who sold drinks."

However, the negative feelings of netizens did not affect Luckin Coffee's trademark registration. Luckin Coffee (China) Co., Ltd. successfully registered the "crooked Ace" trademark with the registration number 56210740, International Classification: 35-Advertising sales, according to Sky Eye check on December 28, 2021.

According to trademark information, recently, the company has also applied for a number of trademarks such as "Christmas sweetheart", "taffy hazel incense" and "lucky tide products". The international classification involves convenience food, catering and accommodation, building repair, medicine and so on.

According to Chapter 7 of the Trademark Law [Protection of the right to exclusive use of a registered Trademark], the same trademark is used on the same goods without the permission of the trademark registrant, without the permission of the trademark registrant, use a trademark similar to its registered trademark on the same goods, or use the same or similar trademark on similar goods Those that are easy to lead to confusion belong to the infringement of the exclusive right to the use of a registered trademark. This means that other businesses cannot use the whole sentence of "YYDS Ace" as a promotional trademark, nor can they apply for a trademark after changing the visual arrangement of fonts or characters.

And Ruixing seems to have gone further and further on the road of registering online buzzwords. It is understood that in November, Luckin Coffee (China) Co., Ltd.

Apply for registration of "lucky fish" trademark, international classification for catering and accommodation, the current trademark status is in the process of application.

I don't know what you think in front of the screen.

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