Bid farewell to "soaking Chinese wolfberry in a thermos cup"! Nestle Chinese wolfberry drink has been launched in Hong Kong, China!

Nestle Coffee should be the enlightening mentor of many coffee lovers, a small piece of instant coffee, you can enjoy delicious.

But you know what? Nestl é first got rich on baby food. With the expansion of its business, the company became famous for instant coffee and chocolate bars. After that, we have acquired brands and expanded various businesses, including cheese, nutritional supplements, infant food, coffee, pet food, drinks, ice cream, candy, health products and so on.

Recently, code workers found that Nestl é has launched [GOJIMMUNITY LACTO-WOLFBERRY POWDER] on the official Watsons website in Hong Kong, which translates to emulsified wolfberry powder.

According to the official information of this product, LACTO-WOLFBERRY is an innovative food processing technology and has been patented. The patent shows that after emulsification, Chinese wolfberry can increase the absorption and utilization capacity of beneficial substances by three times. Through eye clinical experiments, it has been proved that taking 13.7 grams of emulsified Chinese wolfberry powder per day can effectively improve the antibody formation of influenza vaccine and significantly enhance immune protection.

In fact, as early as 2002, Nestl é Swiss R & D Center scientists had a strong interest in the wisdom of traditional Chinese food. Lycium barbarum was chosen as the first research object by scientists because of its inclusive food materials and a wide range of applications.

In 2002, Nestl é's R & D scientists took Hong Kong as their first stop to explore the wisdom of traditional Chinese ingredients in a scientific way.

In August 2012, Nestl é conducted a study on whether daily supplements of "milk wolfberry" to healthy Chinese aged 65-70 can enhance their immunity to seasonal flu. The team randomly divided 150 Chinese people between the ages of 65 and 70 into daily supplements of lactic acid wolfberry or hot soup. A month later, all participants were vaccinated against seasonal flu.

The results showed that although the influenza specific antibody levels of all participants increased after vaccination, the antibody levels of people who ate milk wolfberry were higher than those of the control group. Therefore, it is concluded that dietary milk Lycium barbarum can enhance the immune system.

In 2021, Nestle Milk Berry officially faces the consumer market, and the first stop is Hong Kong, which is an important breakthrough that Nestl é pursues to integrate scientific research with traditional diet.

It is understood that China is the second largest market for Nestl é in the world, and more than 90% of the products sold by Nestl é in China are locally produced. Nestl é attaches great importance to the development of raw materials locally. Since 2019, Nestl é has continuously launched new plant-based food and beverages, and has set up a number of plant-based production plants around the world, two of which are located in China and Malaysia.

According to snack Dai, the new product is operated by a team of innovation incubators set up in China in early 18th. no, no, no. At present, this new product is sold in the offline channel in Hong Kong, China, and is re-introduced to the Chinese market through the cross-border channel of Nestle's overseas flagship stores.

Although it is a new category, Nestle Milk Berry is following the traditional Chinese concept of "homology of medicine and food", which seems to be a new outlet of modern drinks. From many time-honored drugstores to create beverage brands can well find this point, the younger brand of traditional Chinese medicine is the trend of the times.

On this basis, the new processing of local food materials will be developed and designed into products that are more in line with the tastes of local consumers, bringing consumers a more diversified choice of plant drinks and food. This is the mission of a large company and an opportunity for it to continue to become bigger and stronger.

Photo Source: Internet