Tea succulent red bayberry hot return, but was exposed false propaganda was fined 450000 by the Shanghai Municipal Bureau of Supervision!

Recently, Shanghai Xichuang Tea Restaurant Management Co., Ltd. violated Article 37 of the Advertising Law of the people's Republic of China for "using advertisements to falsely advertise goods or services, leading and misleading consumers". Was fined 450000 yuan by Shanghai Baoshan District Market Supervision Administration.

The false advertising of Weibo # Happy Tea hosted by the Western Policy decision was fined 450000 # quickly on Weibo and became a hot topic among netizens.

The money behind the fine is the efforts of Shanghai Baoshan Market Supervision and Management Bureau for half a year. What is the process of the matter?

According to document No. 132021001052 of the Shanghai Stock Exchange Supervisory Office (2021), on June 2, 2021, the Baoshan Municipal Bureau of Supervision reported that the advertising content of fresh fruit products such as red bayberry released by Shanghai Xichuang Tea and Catering Management Co., Ltd. Luxiang Road store was suspected of false publicity. After preliminary verification by the Baoshan Municipal Bureau of Supervision, the report is basically true.

It is understood that the "drink involved" is the succulent bayberry and Xueba crispy tube, the first fruit of Xi tea, which set a sales record of more than 3.5 million cups in 72 days. The main raw materials of the two products are bayberry. According to the official introduction of Xi Tea, the whole line of red bayberry varieties have been upgraded to "when Jidongkui Waxberry, bigger and more juicy", "selected Shiping in Yunnan, Dongkui Waxberry in Xianju, Zhejiang, with a big core and small, full-bodied pulp and rich flavor."

On June 4, 2021, the Bureau of Supervision of Baoshan City filed a case for investigation on its suspected publication of false advertisements. Through on-the-spot investigation and collection of evidence, questioning the main person in charge, and collecting relevant evidence of the case, it is found that the origin, composition and commodity-related promise information issued by Shanghai Xichuang Tea and Beverage Management Co., Ltd. does not accord with the actual situation, which constitutes a false advertisement.

After comprehensive consideration, Baoshan Supervision Bureau imposed a moderate punishment on the illegal acts of Shanghai Xichuang Tea and Beverage Management Co., Ltd. He was punished on December 16, and the date of release of the punishment was set as December 7, 2021.

In view of the hot search, the discussion among netizens is also very fierce. Some people think that the fine is too light. "is only 450000 contemptuous of happy tea?" .

Some people have a negative attitude towards the current beverage market, saying that "there is more than one such situation, basically one check is accurate."

Some netizens think that "450000 is a joke, but someone above means to follow the process, which does not play a deterrent role, and a resurgence is an inevitable phenomenon."

According to public data, tea succulent bayberry returned in May this year, and its first day on the market reached a good result of nearly 120000 cups. In April, the tea-loving official announced in advance the return of succulent bayberry, and the materials used for succulent bayberry are 'sincere' to reveal the hardship and difficulty of product production. I wonder what the true love fans of succulent bayberry are thinking now.

The production process of new catering is becoming more and more refined, and the comprehensive strength of an enterprise should be considered from various aspects, such as supply chain, human resource optimization, iterative speed of product innovation and so on. However, when making food and beverage, we still have to remember the original ideal and ambition. Consumers can actually see the real material.

Photo source: Weibo