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Luckin Coffee signed League of Legends global finals champion EDG team?!

Published: 2025-08-21 Author: World Gafei
Last Updated: 2025/08/21, Luckin Coffee announced on his official Weibo today that he will announce his new recommendation officer on April 25. According to the poster, the newly signed grass planter will be a world champion team. The mystery of others is really mysterious, while the mystery of Lucky is for fear that everyone does not know it! Like the coconut card, this time Rui Xing "messed with God."

Luckin Coffee announced on his official Weibo today that he will announce his new recommendation officer on April 25. According to the poster, the newly signed grass planter will be a world champion team.

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The mystery of others is really mysterious, while the mystery of Lucky is for fear that everyone does not know it! Like the coconut card co-signature, Ruixing "mysterious" had expected to be exposed again by sharp-eyed netizens, so she wrote in the post: "Don't be exposed in advance this time!" "so netizens also tried their best to cooperate with Rui Xing in acting:

"this looks like the Chinese men's football team.

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"

"the skill of matting needs to be improved. I can't even tell who it is. "

"it's really hard to guess! Who could it be? @ EDG Club "

(some netizens also restored the matting by the way.)

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Although lucky officials have not directly announced who the new recommendation officer is, the matting technology that "needs to be improved" has told you very clearly: yes! They are EDG! EDG has come to be our referral officer! Come and have a look! Come and have a look!

But unlike the mosaic of coconut milk, which was suddenly guessed completely by everyone, Ruixing really retained a trace of mystery this time. According to the previous practice, Ruixing will launch new products when they sign up for a new partnership, but this time the EDG team will come back with a popular drink. The little blue cup on the poster did not give netizens a hint, and no netizens on major social software revealed in advance what the drink was about to return. But it can be seen that many netizens are looking forward to the return of grape ice extract.

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As for the secrecy of the products, Ruixing is determined not to let everyone know in advance, so whether there will be relevant materials for the signing of the ED team has not been clearly announced, and EDG fans are also looking forward to the introduction of relevant cup covers and paper bags.

It is reported that in last year's "League of Legends" global finals, the EDG team from China's LPL Division was the only team left in the semi-final LPL, and the rest of the teams were all from South Korea's LCK Division, which won the previous finals, so they broke through their strong opponents and finally fought against the last LCK champion team DK in the final and won the championship. This competition was called by netizens that League of Legends is no longer just a video game, nor is it just a contest between teams, but a container of national unity and national pride, because EDG carries the youth of a generation.

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After reading the introduction of EDG, do you feel that Ruixing has something in common with EDG? they both bring a breakthrough impression to everyone in their respective fields. Just like EDG was not recognized by most League of Legends players before winning the championship, Lucky was also thought by many people that they could no longer turn around after the scandal, but they still worked hard to change and persist, and successfully achieved a breakthrough that made people change.

Looking back at Luckin Coffee's past contract planting officers, recommendation officers, spokesmen, and various brand co-signatures, "influence", "freshness" and "identity" are the messages that Lucky has been releasing to the market, and these messages are what most young people are pursuing now. So this time Ruixing chose EDG team as a brand-new grass-planting officer, which also strengthened the position of Ruixing brand in the hearts of young people. At the same time, through the influence of EDG team, foreign people can also recognize Ruixin.

Photo Source: online Weibo

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